Wednesday 23 January 2013
Small and medium-sized businesses (SMBs) need to think about the message they are trying to get across in their marketing material, it has been claimed.
According to Tariq Khwaja, principal consultant at TK Associates, company marketers need to think about how they pitch the business.
They also need to consider how well they articulate the benefits they bring, she told the Guardian.
SMBs should test their marketing on people to gauge their feedback and see where improvements can potentially be made, Ms Khwaja urged.
Business marketers should try and make the most of their website, ensuring it is as good as it can be, she stated.
Ms Khwaja suggested that blogging on a field of expertise can help pick up on client issues, which may give the company new commercial opportunities.
She said that if companies do not have a blog, it may be a good idea to start one as this will also help with the search performance of their website.
"Seek ways to get media coverage in your area, presenting yourself or colleagues as experts in your field, the expert urged.
Speaking to the Guardian, SocialB's chief executive and online marketing expert Lynsey Sweales said SMBs need to put thought into where they are spending their money.
Posted by Jenny Arthur