Wednesday 13 February 2013
In order for small and medium-sized businesses (SMBs) to make the most of their technology investments, they need to have a clear idea of the end goals.
This is the view of Leigh Ashton, director at The Sales Consultancy, who believes it is important to start with a desired business outcome.
Speaking to IT Pro, she said owners need to know what they want to do with their business and then look at the technology that will help achieve such aims.
"There is no point in investing in technology without knowing if it will help you," Ms Ashton stated.
"Usually if I hear of a technology that looks like it will help me, I get in touch with people I know through my business."
Other employees - who may have more expertise in this field - act as a sounding board to see if a technology is a good fit for the company.
Seeking the opinion of others acts as a filter for ideas and helps the SMB arrive at the best possible outcome, she noted.
Carlton Brailey, managing director of Granite Consulting, echoed this view. Speaking to the news provider, he said it is important for IT solutions to be more than just a fad.
"It's the outcome rather than the technology that small businesses concentrate on," he stated.
SMBs have a number of technology options, with solutions such as Windows 8 and Office 365 giving them the tools they need to boost productivity.
Posted by Sarah Parish