SMBs must retain focus to be productive

Thursday 4 April 2013

Small and medium-sized business (SMB) leaders need to think about ways of maximising their own productivity, it has been claimed.

Writing for, entrepreneur Mark Asquith noted that running a successful SMB requires "excellent plate spinning", given the number of tasks company bosses will face.

In his view, excellent organisational skills and an ability to prioritise tasks is crucial if SMB bosses are actually to get anything done that adds value.

"It's all too easy to take your eye off the ball and become immersed in day to day running of the business," Mr Asquith claimed.

"Similarly, it’s all too easy to go off on a tangent and lose sight of original goals and objectives."

He offered a number of tips for keeping on track, such as setting time aside to focus on planning, setting milestones and conducting benchmarking to measure progress, and regularly reviewing all working processes to ensure efficiency is being maximised.

Mr Asquith claimed that a second pair of eyes for the business "can work wonders", meaning it pays to seek input from someone else from time to time.

Other tips for working productively include using the phone more and email less, and selecting networking events which are likely to generate the greatest return on investment, he said.

"You won’t see growth if you’re not focussed, productive and determined," Mr Asquith added.

Microsoft technology can help small businesses achieve efficiency and productivity gains.

Posted by Alex Boardman