Thursday 4 April 2013
As the old adage goes, you sometimes have to spend money to save it.
Businesses around the country may have spent much of the last five years in trench mode, investing only in the essentials as the economy has struggled to enter recovery mode.
But the only way firms can ensure long-term continuity is by positioning themselves for growth - and this may require a loosening of the purse strings.
There are clear gaps in the market for ambitious businesses at present, ready to be filled by agile, customer focused firms.
Those who are bold enough - and willing to free up funds for investment - have the chance to claim a greater market share and benefit from their rivals' indecision.
Spending a little cash also has the potential to help businesses reduce overall costs.
Take finance software for instance - acquiring solutions that help with planning and forecasting can allow firms to plot better strategies and cut costs in the long-term.
Technology can automate costly manual tasks, enabling firms to reallocate resources and achieve productivity gains in other areas.
Investing in IT can be a catalyst for positive change - spending a little can help achieve impressive returns a little further down the line.
Posted by Steve Williams