Cloud-based SMBs report higher revenues, survey reveals

Tuesday 23 April 2013

Small and medium-sized businesses (SMBs) are much more likely to enjoy high revenues if they embrace cloud computing, it has been claimed.

Research conducted by MYOB found that companies which have embraced hosted services are much more likely to have seen increased profits in the last 12 months.

The March 2013 MYOB Business Monitor found that the earnings gap between cloud users and non-users is actually widening.

SMBs operating in the cloud were found to be 106 per cent more likely to see a revenue rise in the past year, up from 53 per cent in July 2012.

Those with a website were 60 per cent more likely to see a revenue rise, also up on 53 per cent.

Tim Reed, chief executive at MYOB, said it is becoming obvious, as time goes on, that there are economic benefits to operating in the cloud.

"This ubiquitous technology has helped so many smaller businesses become better connected, more productive and more competitive," he stated.

Mr Reed said the research findings "provide a clear-cut case for embracing online technologies in business".

Microsoft offers a range of cloud services designed to help companies maximise the value of their IT investments.

Posted by Alex Boardman