Personal interaction can be great marketing for new businesses

Wednesday 2 October 2013

Retail is performing well

Small business leaders should not underestimate the power of one-on-one interaction from a marketing perspective, it has been suggested.

Julie Waddell, founder of the Little Smoked Food Company, urged entrepreneurs to focus on talking to people in the first instance, to see what sort of a response this receives.

She told the Guardian that advertising tends to have much lower response rates than face-to-face interaction, so for people starting a company, networking can be a good place to start.

"I'd focus on talking to people and see what that generates," she told the news provider.

"It will also give you valuable feedback on what people actually think about what you're offering, and then you can tweak if needs be."

Simon Badman, a partner at SocialB, told the Guardian that another good way for small companies to get noticed is to be active on social media.

He urged businesspeople to focus on engaging rather than broadcasting, as this helps to make "relevant connections" which could prove profitable in the future.

"Twitter and LinkedIn in particular are great for connecting with and engaging with potential clients and customers," Mr Badman claimed.

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Posted by Jenny Arthur