Cloud services 'to support CRM platform adoption'

Friday 7 February 2014

The wider uptake of cloud services will see more businesses invest in high-quality customer relationship management (CRM) solutions in 2014, it has been predicted.

Writing for Business 2 Community, Rand Group's Tom Caper said cloud computing can "supercharge" businesses seeking to enhance levels of customer engagement.

He noted that companies can take advantage of highly flexible cloud database solutions.

When these are married with efficient big data analysis tools, users have the opportunity to gain "incredibly powerful consumer insights", Mr Caper stated.

"These will enable the optimisation of marketing campaigns in real-time," he said.

As a result, businesses will have the opportunity to craft "unforgettable" customer experiences, Mr Caper claimed.

Microsoft Dynamics CRM Online offers sophisticated CRM software through a hosted cloud computing model.

It provides businesses with the tools to develop faster, more profitable sales and build stronger relationships with customers.

Posted by Jenny Arthur