Building Stronger Client Relationships

Making customer data your priority

One of the greatest challenges facing small and medium businesses is staying on top of customer data. Yet this should be enormous asset. Information about existing clients and prospects is the fuel that drives sales and growth. So making it clear, accessible and actionable should be key business priority.

Maintain information in one place

That’s where Microsoft can help. Our business solutions empower you and your employees to maintain up-to-date customer information and access all contacts and emails in one place.

Act swiftly, allocate the right resources

This means that you can act swiftly in response to customer needs, but also identify new opportunities that merit the attention of sales and support teams. Microsoft solutions also help you allocate the right resources so that you invest in and retain existing customers and make the effort to win new ones with the appropriate amount of effort.

Shorten sales cycles

You’ll see the difference fast. Our solutions also help you shorten sales cycles by automating lead routing, sales process management and competitor tracking resulting in more effective lead and opportunity management.

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Resources

  • CRM article

    Improve Sales Productivity: An Opportunity for Sales and IT Leadership

    Helping individual sales employees and sales teams reach their targets and increase productivity.

     
  • CRM case study

    Startup, SunSmart Energy, builds a solid foundation for managing customers and sales

    Dynamics CRM Online gives SunSmart the freedom to expand rapidly across the U.K. The system has helped the firm attract 80 customers in 2011, and will support sales at three new offices in 2012.

     
  • CRM white paper

    Discover the New Science of Sales Force Productivity

    Find out how customer data and customer data analytics are helping sales forces to boost their performance.

     
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