Like any company that’s knowledge-based, most of your business’s value isn’t in the machines on your desks; it’s in what you do with them. When you write software code, create characters or brands and gain customers, you’re building up ‘intangible assets’, including intellectual property, or IP.
Advice on what technology you may need.
IP is important, but no one really knows what it means. Talking Business wants to help you de-mysterify IP to help you.
What do I have? What am I worth? By having IP it helps businesses understand where to protect.
If your business is unique, then so are tangible assets. Find out whether you can register a trade mark and make sure you have IP to protect you.
Who owns my intellectual property? Understanding copyrighting is essential for any small and medium business.
Safeguarding your IP is important. If you’ve come up with an original solution to a problem, then the first thing to consider is whether you might want to patent it.
It's challenging enough to be successful without inadvertently giving your competition a head start. This is where IP can help.
Keeping quiet is one thing, but 'seeding' your IP as widely as possible can have its advantages.
Formal IP protection can represent a substantial investment. One of the most important things to get right at an early stage.
The competitive landscape into which you will be launching your new product or service should be looked after by IP.
Most small and medium-sized businesses don't realise their idea's potential. Building commercial partnerships can be tricky. Use IP to help.
If you are feeling more comfortable with IP, it is important to understand your limits. There are advisors to help you to save you a lot of time, money and heartache.
Intellectual property and intangible assets often account for three-quarters of the value of innovative organisations and Inngot's job is to help you make the most of them.