Specialty Tea Company Uses Retail Solution to Expand, Optimize Customer Experience

Canadian tea specialty retailer DAVIDsTEA launched its first tea shop in 2008. Growing from 0 to 29 retail locations in its first year and all the way to more than 80\u0026nbsp;locations just a year after that, the Montreal-based tea retailer found success by putting the customer experience first. DAVIDsTEA has gone on to expand internationally and has implemented Microsoft Dynamics AX for Retail so that it could quickly scale up as needed by its continued growth. The company also uses the solution to help optimize its customer experience both in the store and online.

Customer Size: Medium Organization
Industry: Retail and Consumer Goods; Specialty Retail
Country or Region: Canada
Solutions:
  • Microsoft Dynamics AX 2012
Downloadable Resources