PGA TOUR uses Dynamics Marketing to Drive Sponsor Satisfaction

The highest level of professional golf comes from the PGA TOUR. On the worldwide stage, they have millions of viewers of their professional golf events and run marketing promotions across a wide array of media types year-round. Listen to how they use Microsoft Dynamics Marketing functionality (formerly Marketing Pilot) to better organize their creative, media and trafficking activities and to provide improved reporting information to their sponsors.

Customer Size: Large Organization
Industry: Amusement/Gambling/Recreation/ Perf Arts/ Spectator Sports
Country or Region: United States
Solutions:
  • Microsoft Dynamics Marketing 2013
Downloadable Resources