Consumers today are looking for a complete shopping experience. Our vision is to empower enterprise and midsized retailers to be dynamic by delivering that complete shopping experience with a seamless and differentiating solution for point of sale (POS), omni-channel management, store operations, e-commerce, merchandising, financials, supply chain, and more. This enables retailers to gain insight, operate with agility, exceed consumer expectations, and build enduring loyalty with superior time to value—in other words, to become a Dynamic Retailer.

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Store operations and omni-channel merchandising

Screenshot of Microsoft Dynamics POS

Screenshot of Microsoft Dynamics POS

  • A single commerce run-time engine gives full visibility and management control across all your channels.

  • Cross-channel scenarios—"buy online/pick up in store"—enhance convenience for customers.

  • Retail channel integration with online marketplaces and stores creates new opportunities for sales, customer interaction, and feedback.

  • Consistent store/enterprise resource planning (ERP) data model and business rules facilitate gathering of accurate, timely data.

  • "Drag-and-drop" designer allows point-of-sale user interface customisation by role to enhance customer service and to help reduce training time for new employees.


  • Fully integrated online storefront offers content management via industry-standard tools.

  • Unique search-based technology builds online experience from managed content, authored content, catalogs, and more to deliver the most accurate, timely, and consistent experience.

Customer care and social commerce

Customer care and social commerce
  • Identify trends and offer personalised service with access to real-time, actionable data.

  • Use shared document repositories to maintain a comprehensive history of the customer, from initial contact through subsequent interactions, and make it available throughout the organisation.

  • Implement promotions, discounts, coupons, and more via social sites. Enable recall or redemption through other channels.

  • Track relevant demographic detail from redeemed promotions via marketplaces and social networks for customer data mining and analytics.

Omni-channel order management, replenishment, and logistics

Omni-channel order management, replenishment, and logistics
  • Accept, fulfill, and track standard and special orders with a 360-degree business view.

  • Replenish seamlessly across any channel, based on strategy or need.

  • Manage inventory transfers and intercompany flows with an end-to-end view.

Optic 2000

"Microsoft Dynamics for Retail brings us longevity, flexibility, and ability to upgrade our technology, which are fundamental for enabling us to anticipate changes in the marketplace, whether in terms of in-store sales techniques or consumer buying preferences."

Yves Guénin
Secretary General
Optic 2000

Financial management (General Ledger/Accounts Payable/Accounts Receivable)

Financial management (GL/AP/AR)
  • Quickly create unlimited, form-based financial dimensions that can be shared across legal entities for a complete business view, audit trail transparency, and detailed analyses (for instance, on profitability by store).

  • Transform budget information into precise, workflow-driven management tools with multiple, variable, and hierarchical budgetary controls that allow you to define how you want to manage expenditures and gain greater control of procurement.

  • Provide timely information to stakeholders so they can close books faster by capturing and validating data at the point of entry and by using standardised processes and shared services.

  • Set up, view, and manage encumbrances, including purchase order commitments, in the general ledger. Manage workflow items with respect to year-end processing and encumbrances.

Discover customer success stories

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Optic 2000
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What is Microsoft Dynamics for Retail?

Microsoft Dynamics for Retail brings together point of sales (POS), multi-channel management, store operations, merchandising, supply chain, and more, for full visibility across your entire retail business, while turning data into insight and insight into action.

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