Painting with Data, Part 2


Data Visualisation: Netherlands’ organ donations, from donor to recipient

The visualisation experts at 422 South know a great deal about insightful consumption of numbers. To create their data masterpieces, they take their focal statistics, placing them in Excel as a foundation underneath their groundbreaking numeric artistry. And there is a huge appetite for this type of work; people from documentary producers to governments and corporations are all searching for a way to humanise the vast quantities of numbers that are becoming available for consumption.

Companies on the hunt for new ways to see data and the resulting insights must be able first to source the data, place it in the right tools, frame the right context around it – and finally to present the analytics in a deeply relevant, consumable form. This last step is often what is hardest for people who have not experienced powerful data visualisation. It is crucial to know the audience for the insights and provide crystal-clear context. In other words, make sure that you know the point you are trying to convey, and work backwards from there.

For instance: demonstrate the traffic of organs from donor to recipient for CEO of a hospital, and the numbers become something commanding and relevant. Or show the changing landscape of wild-roaming wildlife, and compare their movements over time for entities like the EPA, zoning boards or Nature Conservancy. This is the kind of profound relevance seeing data come to life can bring.

Plus, meeting attendees remember this kind of analytics long after bar graphs fade into a distant memory. Imagine this kind of breakthrough during your next business review.

Painting with Data Part 2play-button

Data Visualisation: Deer movements, night and day

Watch Part One of this series

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