Updated: Jan. 18, 2013
General Manager of Small Medium Enterprises and Partners Group
Barry Ridgway was appointed as the General Manager of SMS&P (Small, Medium Solutions & Partner Group) for Microsoft UK in August 2010.
Prior to this appointment Barry Ridgway worked as the Chief of Staff for the Office of the Chief Operation Officer (COO) at Microsoft; where he was responsible for supporting the COO with all aspects of Sales Marketing and Services business planning, strategy development, and operational management. He was also responsible for managing the COO’s external engagement with customers and partners across 80+ subsidiaries in over 190 countries around the world.
Barry has been at Microsoft for 14 years, 12 of which were in the WW Public Sector Sales organization. Barry worked as the Government Industry Sales Director for Microsoft Asia Pacific for 3 years. He spent 8 years in the Microsoft US Public Sector group where he managed the US Air Force & Defence Agency business and he also served as Regional Sales Director in Microsoft’s US State and Local Government Industry Group. Barry also spent one year working at Microsoft’s WW Public Sector Headquarters in Redmond, WA as Director of Operations and Business Strategy. Prior to joining Microsoft Barry worked for a US based Large Account Reseller in Sales and Marketing for 3 years.