Ad-Ready Game Development on Windows Phone (US)

Gamefest 2011 Presentation
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    54.6 MB

      This talk from an independent game developer explores new business models where games monetize users play through advertising. Come hear real-world revenue and download figures, proving that it is possible to give games to users for free and still make money! The developer will also discuss the philosophy behind game development and how tightly game-design points (highly addictive, highly replayable, ads not intrusive, etc.) are integrated with successful monetization through advertising. Historic data and quotes from reviews enforce the business model, detailing how the developer evolved the model from "menu-only ads" to "ads everywhere in the game." Finally, listen to thoughts about where the future of game advertising may go, along with other highly accessible monetization strategies.
  • Supported Operating System

    Windows 7

      PowerPoint, WMA
    • PowerPoint presentation and WMA