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343 Industries Gets New User Insights from Big Data in the Cloud

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English
Content current as of: May 2013: The Halo franchise is an award-winning collection of properties that has grown into a global entertainment phenomenon. To date, more than 50 million copies of Halo video games have been sold worldwide. As developers prepared to launch Halo 4, they were tasked with analyzing data to gain insights into player preferences and support an online tournament.
  • Version:

    1.0

    File Name:

    3182_Halo3BigDataBCS.docx

    Date Published:

    28/10/2014

    File Size:

    171 KB

      Content current as of: May 2013. The following content may no longer reflect Microsoft’s current position or infrastructure. This content should be viewed as reference documentation only, to inform IT business decisions within your own company or organization.

      The Halo franchise is an award-winning collection of properties that has grown into a global entertainment phenomenon. To date, more than 50 million copies of Halo video games have been sold worldwide. As developers prepared to launch Halo 4, they were tasked with analyzing data to gain insights into player preferences and support an online tournament. To handle those requests, the team used a powerful Microsoft technology called Windows Azure HDInsight Service, based on the Apache Hadoop big data framework. Using HDInsight Service to process and analyze raw data from Windows Azure, the team was able to feed game statistics to the tournament’s operator, which used the data to rank players based on game play. The team also used HDInsight Service to update Halo 4 every week and support a daily email campaign designed to increase player retention. Organizations can also take advantage of data to quickly make business decisions.
  • Supported Operating Systems:

    Windows Server 2012

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    • N/A

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