Microsoft Dynamics | India Case Studies

Know about the various organizations that use products from Microsoft Dynamics for tremendous business opportunities and growth.

Customer relationship management (CRM)

Published Date: 6/29/2011

Pinehill is a new entrant in the direct-to-consumer online retail segment in India. It sells infant and children’s clothing. Established by a group of young entrepreneurs, the company’s board brings considerable experience in the garment retail industry.

Published Date: 6/21/2011

MRL Posnet, a new entrant in the credit card and prepaid services has built an innovative risk analysis solution that pulls relevant information from Microsoft Dynamics® CRM and uses Microsoft Business Intelligence tools and proprietary logic and algorithms. Not only does it reduces fraud disputes dramatically... bringing it down from INR 7,00,000 (U.S.$ 15,500) approximately in the first six months to below 0.10 percent of all transactions. Since launching the Dynamics CRM and the risk analysis application the company has lost only INR 53 (U.S.$ 1.17) in over 6 months, with transactions of approximately INR 50 lakh (U.S.$ 112,000) each month

Published Date: 6/20/2011

With over 50 million happy customers, Aircel is the fastest growing mobile operator in the country. The company’s commitment to customer service prompted it to review its disparate architecture. As many as 10 line-of-business (LOB) applications and over 130 value added services (VAS) applications, with little integration between them, hindered user efficiency and responsiveness. Aircel was looking for ways to reduce call-handling time, decrease cost and boost revenues. To achieve this, Aircel implemented Customer Care Accelerator (CCA) for Microsoft Dynamics CRM and was able to consolidate data and place it at users’ fingertips. The company has since cut average handling time by 15 percent, reduced sales overhead, increased cross sell and up sell revenue opportunity.

Published Date: 5/18/2011

Harrisons Malayalam Limited (HML), a tea and rubber plantation company under the diversified RPG Enterprises is undergoing a business transformation. The company has migrated from an agriculture produce focus to a market focus with a new brand of teas being sold under its banner. Apart from concentrating on branding and marketing, the company realized that it also needed to remodel its HR management with respect to its key workforce i.e. contract farmers. In order to streamline its operations, the company needed a business solution, riding on a sound IT infrastructure. With the help of Affordable Business Solutions (ABS), a Microsoft® Gold Certified Partner, HML deployed an integrated solution based on Microsoft® Dynamics™ AX 4.0. In 14 months, the company streamlined all 26 plantations; eliminated the unending labour (farmer) issues. In addition it has achieved seamless integration of all its applications and processes, streamlining supply chain and inventory management and a reduction in overall operational costs.

Enterprise resource planning (ERP)

Published Date: 11/8/2011

Sudarshan Chemical Industries, a leading name in the color business in India, wanted to establish a standard set of communication, collaboration, and management tools across its offices. The company decided to adopt Microsoft products and technologies because of the inherent integration and user familiarity that they offer. It signed a Microsoft Enterprise Client Access License (CAL) Suite agreement, which includes a range of productivity and communications products for automated work flow processes, document management, unified messaging, and so on. In addition to saving U.S.$ 70,000 in licensing costs over six years, the company is increasing productivity, while improving business efficiencies, communication, and collaboration.

Published Date: 11/8/2011

Leading manufacturing dairy and dairy products, Dodla Dairy, managed its business with the help of in-house developed ERP solution. However, with time, the limitations of standalone application posed a major threat to the growth and risked compliances. The company hence decided to integrate its operations on a common platform. Dodla Dairy partnered with Affordable Business Solutions (ABS) to implement Microsoft Dynamics™ AX 4.0, later upgraded to Dynamics 2009. The solution improved the internal controls of the company by automating business and functional processes. Integrated operations, real time collection-distribution information from multiple sites, and improved communication assist in sales planning. It directly increases sales and hence revenues. Most importantly, Dodla witnesses financial transparency and operates in accordance to compliances. All these factors put together greatly improve the overall efficiency and growth plans.

Published Date: 5/18/2011

Harrisons Malayalam Limited (HML), a tea and rubber plantation company under the diversified RPG Enterprises is undergoing a business transformation. The company has migrated from an agriculture produce focus to a market focus with a new brand of teas being sold under its banner. Apart from concentrating on branding and marketing, the company realized that it also needed to remodel its HR management with respect to its key workforce i.e. contract farmers. In order to streamline its operations, the company needed a business solution, riding on a sound IT infrastructure. With the help of Affordable Business Solutions (ABS), a Microsoft® Gold Certified Partner, HML deployed an integrated solution based on Microsoft® Dynamics™ AX 4.0. In 14 months, the company streamlined all 26 plantations; eliminated the unending labour (farmer) issues. In addition it has achieved seamless integration of all its applications and processes, streamlining supply chain and inventory management and a reduction in overall operational costs.

Published Date: 5/17/2011

Indian Oil Corporation Ltd. (IOCL), an energy major operating as the largest company in India in terms of turnover, saw an opportunity to capture a place for itself in the polymer market. To achieve this, IOCL worked with Microsoft in association with its partner Mahindra Satyam to deploy a fully functional Customer Acquisition, Retention and Enrichment (CARE) platform. The CARE solution consists of an integrated stack of Microsoft business applications including Microsoft SharePoint Server 2007, Microsoft Commerce Server 2009, Microsoft Dynamics CRM 4.0, Microsoft Dynamics AX 4.0, Microsoft BizTalk Server 2009, and Microsoft SQL Server 2008. Executives across the company now view the same tactical and operational information, which enables them to gain business insight to drive improved decision-making. Additionally, the solution reduces cycle time by approximately 3 days and the total cost of ownership by 30 percent. IOCL believes that the new solution will result in better customer service and ultimately higher revenues.

Customer relationship management (CRM) Online

Published Date: 6/23/2011

A global, trusted education consultant, EGE Global offers an objective, expert assessment of a student’s unique educational needs. Challenged by the diverse needs of students, and ever-changing admission criteria at universities and courses offered, decision makers at EGE decided to deploy Microsoft Dynamics CRM Online. Trident Global Business Services, a unit of Microsoft® Certified Partner, Trident Information Systems deployed the solution. The organization's effectiveness and productivity has increased by streamlining operations and increasing efficiency through a single application. The management now makes faster, smarter decisions, using real time dashboards delivering up-to-date data about its business. The new solution helps to meet specific business needs with optimal performance and a low total cost of ownership.