UK insurance giant sees 66 per cent reduction in sales administration

LV= (previously Liverpool Victoria) is the United Kingdom’s largest friendly society and has 5500 employees working in 17 offices. It provides investment and insurance services to more than 5 million members and customers. LV= Broker was created in 2006 and now has an annual turnover of £700 million ($1.1 billion). After considering, the business implemented Microsoft Dynamics CRM to provide a centralised, secure data repository which is easily accessible by both in-house and on-the-road sales teams. As a result sales staff are seeing a 66% reduction in administration thanks to the automation of previously manual tasks, while management have much greater visibility of profitability and are easily able to meet their compliance and auditing commitments.

Customer Size: Large Organization
Industry: Outsourced Services
Country or Region: United Kingdom
  • Microsoft Dynamics CRM
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