At the core of digital marketing solutions are Microsoft SharePoint, FAST, and Atlas Advanced Analytics. These technologies enable you to effectively tap the Internet, digital advertising, and social media to drive and measure business results. Combining SharePoint for Internet Sites and FAST, you can create adaptive websites that drive revenue through engaging social and touch-based experiences. These same solutions can help you influence cross-channel engagement or skillfully manage customer experiences across a variety of touch points with consistency, flexibility, and effectiveness. What’s more, you can couple Microsoft ATLAS Advanced Analytics with self-service business insight technologies to create solutions that tie together website analytics, social media information, and customer relationship management/enterprise resource planning (ERP) systems for unique insight into customer behavior and campaign effectiveness.
To deliver these digital marketing solutions, we often collaborate with our certified partners who bring the added benefit of their industry-focused expertise. These leading interactive agencies and system integrators have the skills and experience to fully connect the front end (e.g., advertising and websites) with the back end (e.g., customer databases and web servers to ensure that your campaigns are both compelling and productive.