Business Analytics

In Part 1 of this series, explore the Growing World of Data. Continue with Part 2: The World of Big Data; Part 3: Big Data Gets Even Bigger; and Part 4: Microsoft and Big Data… Worlds Collide

Business Analytics

Data provides you with the insight to analyze your past, optimize your present, and make strategic decisions for the future. The key question is: In a world of big data and information on demand, how do you accelerate time to insight and action? Microsoft Services can help by delivering powerful data solutions that make it easier and faster to gather and prepare data and get it to the people who need it.

Your value

The benefits of Big Data are not limited to business intelligence (BI) experts or data scientists. Nearly everyone in your organization can analyze and make more informed decisions with the right tools. Microsoft Services can help you with your business analytics and big data aspirations by delivering powerful data solutions to make gathering and preparing data easier and faster. This means you can quickly get insights from data to take action and operationalize your data use for making decisions. We do this by working with your people and our technology to make analytics accessible to everyone, protecting privacy, and maintaining the security of your data.

Our approach

Microsoft Services experts can help your business move quickly to realize value in business analytics and big data. We offer numerous solutions and engagements to help your business take advantage of new opportunities in business analytics, including:

  • Big data strategy workshops

  • Digital marketing and customer experience management

  • Data warehousing with structured and unstructured data

  • Social and public sentiment analysis

  • Data visualization, managed self-service, and mobile business intelligence (BI)

  • Real-time analytics and complex event processing

  • Industry-focused solutions in such sectors as banking, the public sector, retail, healthcare, and many others

  • Custom solution development and specialized engagements

To gain the full value of your data, you need a modern platform that manages data of any type, whether structured or unstructured, and of any size—from gigabytes to petabytes and beyond. Your solution should also manage data that is at rest or in motion. Microsoft Services can help with simplicity, ease of management, and an open source service through Microsoft HDInsight that runs on-premises or in the cloud. Combine your relational and non-relational data with the new PolyBase available in Microsoft Analytics Platform System.

Microsoft Services can help you realize new value in the data you have and can combine those new insights with third-party data sets simply and elegantly. Hiring data analysts to surface the right data and source for your precise needs is costly. By connecting to external data sources, you can begin to answer new types of questions and deliver new value in ways that previously were not possible.

O’Reilly Media interview with Dave Campbell

Microsoft Technical Fellow Dave Campbell sits down with O’Reilly Media to discuss topics related to Big Data. Listen to Dave share his thoughts about today’s technology infrastructure, managing the recent influx of data, and the tools and systems needed.


343 Industries handles Halo 4’s high-volume real-time data

Learn how Microsoft Services helped create a solution that allowed developers and managers of Halo 4 mine and analyze the data they needed to provide a phenomenal gaming experience. Accurate analytics helped the team customize the user experience, manage sophisticated leaderboards, identify cheaters and winners, make timely game updates, and provide quality through back-end aspects such as elasticity and rendering speed.

Yahoo! improves campaign effectiveness, boosts ad revenue

To give its advertisers more useful analytic advertising data and to increase data processing performance, Yahoo! partnered with Microsoft to implement a solution integrating the Yahoo! Hadoop data processing framework with Microsoft SQL Server 2008 R2. With improved advertising analytics gained from the new Microsoft solution, Yahoo! has seen major benefits in both advertising spending and campaign effectiveness.