Enterprises like yours can generate, capture, and
buy large amounts of information from multiple
sources and use it to gain business insight,
support business processes, and generate profit.
This new capability, commonly referred to as
big data, can help with tactical and strategic
business issues primarily in these areas:
Customer analytics – driving
product innovation, brand perception,
market penetration, and the amount of
customer spend, using new customer insight
Risk and performance management – improving organizational performance
and reducing risk in areas like regulatory
compliance or financial projections and
reporting through solutions that integrate
multi-structured and real time data
IT business innovation –
creating new IT services that offer tangible
benefits to the business departments
utilizing big data and cloud technology
If a big data solution is what your organization
needs, cloud computing and commodity hardware
have both dramatically reduced the cost of computational
technologies and storage capacity, forever changing
the economics of data processing. Even with these
benefits, it’s important to consider two basic
challenges when choosing the right solution:
Increasing data volumes – The annual growth of worldwide
information volume is roughly 50 percent
and rising. This explosion of new data
is driven by traditional information
(e.g., financial or business reports,
statistical data, publications, web sites,
customer records) and non-traditional
sources (e.g., blogs, social, user profiles)
gained from sensors, devices, and tools
(such as web crawlers) that monitor and
catalog content on the Internet.
Increasing complexity of data and analysis. – The real growth in data comes from
unstructured data. This is primarily
text from a range of sources such as
websites (for example, log files and
user click streams), apps, and, increasingly,
device sensors. The proliferation of
devices such as smartphones and tablets
has created a new source of unstructured
data that includes geographic location,
text messages, browsing history, and
(through accelerometers and GPS functionality)
even motion, direction, and speech interaction.
Analysis of this varied data enables
organizations to provide insights into
customer behavior and preferences, to
the point of predicting needs, intentions,
and even moods.
Earlier-held presumptions that 80 percent of unstructured
data has no value has been debunked by search engine
providers and e-retailers who have unlocked its value.
The business requirement to store, analyze, and mine
a combination of structured and unstructured data
is now the norm.
Big data solutions
A typical approach for driving business innovation through
big data includes three basic components and Microsoft
Services can help you across them all:
Infrastructure – A foundational infrastructure
allows you to use, manage, and maintain large information
sets. The infrastructure can be integrated into existing
business intelligence (BI) and operational systems,
and can be deployed on-premises, in the cloud, or
in a hybrid combination.
For example, when the Union Bank of Israel needed to improve efficiency and data
insight, it implemented a business intelligence
solution based on the Microsoft platform.
The solution includes a new portal and
an updated data warehouse with 1 terabyte
of data from mission-critical systems.
"With the Microsoft BI solution,
we have dramatically changed our culture.
Managers can instantly analyze the same
information in easy-to-use reports and
dashboards, which help us see results
faster," says Jonathan Bellisha,
Chief Technology Officer.
Analytics – Big data enriches predictive
analytics to improve day-to-day operations and tactical
business decision making. Big data operational analytics
use near real-time data (hot stream) and existing
data (cold stream) to help guide agile and well-founded
To give its advertisers more useful analytic
advertising data and to increase data
processing performance, Yahoo! partnered
with Microsoft to implement a solution
integrating the Yahoo! Hadoop data processing
framework with Microsoft SQL Server.
With improved advertising analytics gained
from the new Microsoft solution,
Yahoo! has seen major benefits in both
advertising spending and campaign effectiveness.
To win the 2014 FIA Formula auto racing world
championship, the Lotus F1 Team knew they needed to integrate their vehicle
performance systems and manufacturing
systems and collect metrics more efficiently.
The team chose a Microsoft Dynamics solution to collect live, accurate information,
make informed decisions, compete for
funding, and ultimately, build a faster
Innovation – Big data and cloud technologies
provide unique opportunities for IT organizations
to examine and redefine their current services, establishing
new creative ways for helping employees do their
business better while enhancing operational efficiency.
Microsoft Services helped 343 Industries create
an analytics solution that allowed developers
and managers of the new Halo 4 game to
mine the data and extract the intelligence
(user preferences, behaviors, scoring,
and so on) they needed to provide a phenomenal
Microsoft Services offers assessments and workshops to
help you boost the performance of your current analytics
systems and infrastructure. We can also help you
consider new technologies that you could implement
to turn information into insight in a way that helps
drive the results you need.