Customer Relationship Management is a fast growing segment of Enterprise Software. It is a strategic market for Microsoft that offers tremendous growth opportunity. Microsoft CRM delivers best of breed user experiences and leverages Microsoft technologies to transform the way customers manage their businesses. It is an agile team that delivers in a fast paced cloud services environment. CRM is one of the first Microsoft products to offer a complete cloud service, and delivers true ‘Power of Choice’ by offering both Cloud and on premises solutions via Outlook, web browser and mobile clients. CRM is one of the fastest growing business applications from Microsoft and the fastest growing CRM solution in the industry.

The Dynamics CRM team at MSIDC develops Sales, Customer Service and Marketing applications. Along with applications, the Dynamics CRM team at IDC is working on a next generation mobile enterprise application platform. The team has also contributed to the development of integration with SharePoint for document collaboration scenarios in CRM. In the latest release of Dynamics CRM, the MSIDC team has worked on the next gen user experiences in Sales & Customer Service applications.

recent activity

Our team at MSIDC supported Microsoft Corp in the development of:

  • Microsoft Dynamics CRM Online

  • Microsoft Dynamics CRM 2011

  • Microsoft Dynamics CRM 2013

  • SharePoint for Document Collaboration in CRM

  • December 2012 Service Update



Microsoft Dynamics and the city of London

Turning Customer Care Inside Out

meet prakash

Prakash Thekkatte, Product Unit Manager, Dynamics CRM, MSIDC

Prakash Thekkatte is the Product Unit Manager for Microsoft Dynamics CRM team at MSIDC. Prakash has more than 19 years of enterprise software development experience and domain expertise in several vertical markets, including automotive, communications, financial services and high-tech industries.

Prakash joined MSIDC in September 2012 from HP where he was VP of Engineering. Prior to HP, he was Vice-President at SAP Labs Bangalore for five years. He was VP & Head of SAP Custom Development Execution for the Asia Pacific region responsible for providing the leadership to the delivery team to develop unique, individualized, customer-specific solutions and business processes on the SAP platform.

Prior to SAP, Prakash was with Siebel, where he served as Executive Director, CRM Industry Applications.

Prakash holds a Bachelor's degree in Computer Science from Mysore University.