Rasipuram (Russ) Arun, General Manager, Bing Search & Advertising, MSIDC
Russ Arun is the General Manager for Bing Search & Advertising at MSIDC. Prior to this role, Russ was the Partner Group Program Manager for Display Ads and then Search Ads in the Online Services Division (OSD).
Before working in OSD, Russ worked for the Windows Live team and was responsible for the Server side of Messenger, Hotmail, storage, mobile and alerts. In a previous incarnation of this role, Russ was General Manager for the Live Platform Services backend team and led the transition of Hotmail, Messenger and Storage through a critical period to increase their operational efficiency and compete effectively. His work was recognized by his peers through the “Outstanding Technical Leadership” award given by the Technical Community Network. Prior to this role, Russ was the General Manager for MSN Mobile.
Russ’ earlier work in Microsoft includes Windows 95, IE 3.0, IE 4.0 and.Net CF. Before Microsoft, Russ was a development manager at Sun Micrososystems working on Windows & networking products.
Russ holds an MBA from UCLA, MS from Syracuse University and BS from IIT Madras. His hobbies include water activities, racquet sports, hiking, skiing and traveling.