How to build a business case for SAM
For building a business case around SAM to present to senior management, include:
A summary of your current SAM level.
A summary of your proposed plan with alternatives.
The case for outsourcing SAM, keeping it in-house or combining both approaches.
A timeframe for implementing SAM.
The necessary requirements and expected benefits.
What to expect when it's finished.
Gain internal support on the Business Case for SAM
After preparing your case:
Determine potential objections from the outset, and have solutions and benefits at hand.
Keep budgetary concerns in mind to best determine the implementation stages of your SAM plan.
Find a senior-level champion of SAM that will help you sell your case.
Be ready to present a report detailing what steps were taken and the benefits realized after the plan has been fully implemented.