Start by finding the right audience

Business Intelligence for a New Business

Know your customers before they know you.

Starting your business smarter

You know you started your business. But does anyone else? Because Microsoft knows that finding and connecting to customers is one of the most important parts of a beginning business, we offer powerful and affordable customer intelligence technology. So you reach the right audiences, while doing the right things to keep them.

Click on these business intelligence tools to learn how they can help your business.

IT-enabled small and mid-sized businesses grew revenues 15 percentage points faster than those with less technology.

Tools to start your new business

Office 365

Get customer data on the tools that you know

Pairing Microsoft tools with familiar Office 365 applications can help improve marketing effectiveness, boost sales productivity and enrich your customer service interactions.

Go mobile
Use Office applications on more devices than ever before, so you can connect with customers – and your data – from virtually anywhere.
Stay in sync
By storing and managing your customer data, your business can share, manage and collaborate more efficiently.
Get new insights
Use Excel to rapidly mash-up, explore, analyse and visualise any data, with powerful new analytics tools: Power Query, PowerPivot and PowerView.

Everything in one place

Whether you’re meeting with a client on the road, or crunching data in the office, Windows 8.1 Pro lets you stay productive from virtually anywhere.

Stay in sync
Your files and settings are easily synced through the cloud, so you can get to what you need almost anywhere.
More productivity apps
Choose from a wide variety of different Windows 8.1 apps designed to help you track, maintain and contact your customers.
Safety first
BitLocker Drive Encryption encrypts your Windows devices to help keep documents, passwords and other important data safe.
Windows Devices

Work goes with you

Whether in front of your desk, or in front of a customer, you can keep in touch with your information no matter where you are on a lighter, faster, more powerful Windows device.

Powerful and portable
Thin and light laptops and Ultrabooks are loaded with memory so you can move fast and get work done when you need to.
CRM on your phone
With the CRM app for your Windows Phone, you can stay up to date with your customer info – even when you’re on the go.
Office on a tablet
Your favourite Office programs run on Surface, so you can start work on your PC and finish it on your tablet.
Bing Ads

Find the right customers

With Bing Ads, you can jumpstart your business by reaching millions of unique searchers, including those who don’t search on other search engines.

Target your audience
Plan your campaigns geographically and demographically to drive traffic to your site from 469 million unique searchers on the Yahoo! Bing Network.
Manage your campaigns
Bing makes it easy to analyse site activity and see who is linking to web pages, so you can adjust your campaign as needed.
Control costs
Set your budget per keyword, day or month, then pay only when your ad is clicked on.
Import from AdWords
Already using Google AdWords? Import your campaigns to Bing Ads with just a few clicks. Or, create brand-new campaigns.
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