Microsoft Dynamics AX for Retail

Become a dynamic retailer with Microsoft Dynamics AX for Retail

Ready to Roll - Lotus F1 team and Microsoft

Consumers today are looking for a "complete shopping experience." Our vision is to empower enterprise and midsize retailers to be dynamic by delivering a complete shopping experience with a seamless and differentiating solution for multichannel management, store operations, merchandising, financials, and more. This enables retailers to gain insight, operate with agility, exceed consumer expectations, and build enduring loyalty with superior time to value.

Unlike retail business software built to solve the problems of the past, Microsoft Dynamics AX 2012 for Retail delivers powerful, role-based, cross-channel scenarios seamlessly through a modern, unified technology offering.

Microsoft Dynamics AX 2012 for Retail equips the Dynamic Retailer to drive retail across channels, locally or globally, with technology and features that connect, empower, and offer the needed insight for proactive execution.

Connect to customers

Cross-channel and multichannel capabilities deliver "personalised" convenience and transparency across all channels. So customers can buy, pick up, return, or replace—on their terms. And support for social and mobile commerce means you can offer promotions, discounts, or coupons targeted to devices or social networks and create new opportunities for customer engagement.

Empower employees

Create and manage orders at the point-of-sale (POS), giving sales associates all the information they need to make the most of face-to-face time with customers. Arm your employees with relevant information through Role Centers—dashboards that deliver a succinct set of information relevant to each individual user—so they can make accurate, timely, and relevant decisions.

Execute with insight

Integrated multichannel management allows complete insight to help retailers proactively anticipate trends. Additionally, powerful merchandising functionality puts control into the retailer’s hands with unlimited category and hierarchy possibilities for assortment and replenishment to meet customer demand accurately and efficiently.

Why choose Microsoft Dynamics AX 2012 for Retail?

We offer the power of choice

  • Deliver the complete shopping experience: Microsoft Dynamics AX 2012 for Retail offers one powerful, agile, and simple solution that connects retail enterprises from end to end, helping to drive growth and foster customer relationships. You don’t have to implement everything at once. Start with the components most critical to your business, and proceed at the pace that’s right for you.

  • Drive value from your other IT investments: Microsoft products are built to work together with a wide range of line-of-business applications. Take advantage of the solution’s flexibility, and extend it quickly and easily to new locations and geographies as your business grows. Perform some operations in the cloud, others on-premises. It’s all part of the unique differentiation of Microsoft Dynamics AX 2012 for Retail that will help your business stand out with customers and build lasting loyalty.

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Fully integrated point-of-sale (POS) system

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Retail-specific role center

Hear from our customers

Microsoft Store

360 employees
Specialty retail

"Microsoft Dynamics AX for Retail enables us to follow our vision and be a dynamic, valuable retailer that provides customers with a unique and personal experience."

Terri Jordan
Vice President, Technology for Retail Stores, Microsoft

Read the full story
J&R Electronics

J&R Electronics
See how Microsoft Dynamics AX can help with challenges faced by multichannel retailers today.

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