Windows Live

Microsoft Online Services Customer Story: Jeep

Microsoft Online Services Customer Story: Jeep
  • Note:There are multiple files available for this download.Once you click on the "Download" button, you will be prompted to select the files you need.


    File Name:

    MS-3595 Jeep Customer Story D3.pdf

    MS-3590 Jeep Word doc.doc

    Date Published:


    File Size:

    376 KB

    44 KB

      Placing advertising inside and around video games is fast becoming one of the most powerful tools for advertisers seeking to reach their target audiences. But just throwing a logo in the middle of gameplay doesn’t mean your gamers will greet it with a smile—or with open pocketbooks. The central question remains: What does effective integration of a brand into a game look like, and how can you be sure that it’s working?

      You’ll hear a lot of talk around the marketing water cooler about purchase drivers. But what if getting people to react positively to a brand—and hopefully influencing their future automobile purchases—actually involved them driving a virtual vehicle? That was the landscape that faced automaker Jeep, market researcher Millward Brown, and the Microsoft® teams that came together to explore the effectiveness of in-game advertising in the popular Microsoft® Xbox® title, Zoo Tycoon 2®: Endangered Species.

      The Zoo Tycoon series, which provides gamers of all ages with creative opportunities to build and run their own virtual zoos, has proved enormously popular—a popularity that is renewed with each expansion pack released for the game. With its reach and extensibility, Zoo Tycoon 2 presents a prime opportunity for advertisers looking to use in-game brand placement to appeal to consumers.

      One compelling feature of Zoo Tycoon 2 is the ability to include a driving tour that visitors can take through the virtual zoo environs. Jeep, which is among the most recognizable brands on American roads, seized a chance to add its presence to the game through this feature, providing eager tycoons with their choice of realistic Jeep Wrangler or Jeep Commander models for the tours. “They can purchase a Jeep, put it on the track, and the players inside the game can ride it—getting both an interior and exterior view of the vehicle, and seeing the zoo up close and personal,” says Pedro Gutierrez, Product Planner for Microsoft Xbox.
  • Supported Operating Systems:

    Windows Vista, Windows XP

    • download

Popular Downloads

    • 01

      Microsoft Security Essentials

      Microsoft Security Essentials provides real-time protection for your home or small business PC that guards against viruses, spyware, and other malicious software.

    • 02

      Microsoft Camera Codec Pack (6.3.9721.0)

      The Microsoft Camera Codec Pack enables the viewing of a variety of device-specific file formats. Note: Clicking Download means you agree to the Microsoft service agreement and privacy cookies statement. Additional details below.

    • 03

      Windows Live Mail 2011

      Efficiently manage multiple e-mail accounts, calendars and your contacts. Note that clicking “Download” means you agree to the Microsoft service agreement and privacy statement. Additional details below.

    • 04

      Windows Live ID Sign-in Assistant 6.5

      The Windows Live ID Sign-in Assistant 6.5 installs the Windows Live ID online provider for Windows 7. This provider enables linking a Windows Live ID to a Windows 7 user account.

    • 05

      Windows Live Essentials

      One download, lots of great stuff. Windows Live Essentials gives you instant messaging, e-mail, blogging, photo editing, and more. Note that clicking "Download" means you agree to the Microsoft service agreement and privacy statement. Additional details below.

Loading your results, please wait...

Free PC updates

  • Security patches
  • Software updates
  • Service packs
  • Hardware drivers

Microsoft Suggests

Shop for a new Surface
Shop for a Surface
Meet the most productive tablets on the planet.
Shop now