Maximizing Digital Revenue for Retail Titles (US)

Gamefest 2011 Presentation
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      Shipping your game on physical media? Unless you come up with a solid, digital strategy to go with it, you're leaving lots of money on the table. We'll use hard, cold, and distilled real-world data from Xbox LIVE Marketplace to show you how building a complete digital ecosystem around your title impacts your revenue. This includes looking at downloadable content and how to easily get it into gamers' hands, marketing your title with a prologue or demo, and identifying what kinds of downloadable content should be your focus and when to release them. For the last step in the retail lifecycle, we explore releasing your title in digital format via Games on Demand. By the end of this talk, you'll have detailed knowledge of how creating a digital roadmap can significantly increase your revenue potential.
  • Supported Operating Systems:

    Windows 7

      PowerPoint, WMA
    • PowerPoint presentation and WMA

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