For many years, governments reached out to citizens through traditional channels such as TV, radio, and, more recently, websites. However, fundamental changes in the way people communicate has uncovered new challenges and opportunities for civic leaders. In today's world, people stay in touch through a vast array of mobile devices and social media. They share information and interact daily through blogs, Facebook, and Twitter—and they expect the same from their governments.
With a Microsoft CityNext solution, governments can take advantage of social media and analytics to provide information and listen to feedback from their citizens. Savvy civic leaders use new business intelligence and communications tools to monitor and analyze community sentiment and key influencers, measure the effectiveness of campaigns, and improve emergency response. Custom reports, alerts, and tracking systems help government organizations respond in the best, and timeliest, way possible.
By combining intelligent insight with social media tools, governments can gain a better understanding of citizen concerns, give people a voice, and work with them for a faster, more satisfying resolution.