A culture of accountability means that all employees are measured against CPE goals no matter their role. Accountability is a part of everything we do from our rhythm of the business to training and readiness events and materials. We measure accountability through an annual all-employee survey in addition to reward and recognition programs for all of our employees and executives based on CPE outcomes.
Microsoft strives to continually create innovative technology products that transform the way people work, learn, play, and communicate. By championing the importance of closely aligning our company culture of product innovation with the needs of our customers and partners, we are constantly enhancing our ability to listen and respond to them.
Customer and partner feedback is integrated throughout the product development process, helping us build value into every product we make. Extensive feedback from customers and partners fuels key innovations in every major Microsoft product area, from Microsoft cloud services, Windows Internet Explorer, the Windows operating system, Windows Phone, and Bing. This feedback has also shaped our partner support programs, our product licensing and pricing, and joint business planning efforts with many of our large enterprise customers.
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Listening and responding to customers is a focus of all our activities. Voice of Customer and Partner Listening Systems and Programs enable us to connect with our customers through research, social media, product support services, in-product feedback mechanisms, and internal and external programs. These tools work to help us understand your needs and create a better experience for you.
Microsoft is deeply influenced by the feedback we receive from our Customer and Partner Experience Measurement Program, as well as our product satisfaction surveys, usability studies, online feedback forms, research forums, and more. Many customers also choose to give us feedback through the Customer Experience Improvement Program, a product-based technology that lets you provide real-time feedback about your experiences with Microsoft products. It helps us and our partners resolve bugs, prioritize content for service packs, and identify new features for future product releases.