Leading marketing agency helps its people develop individual expertise through enhanced user interface in the 2007 Microsoft Office system

Digitas Inc., a Boston-based marketing strategy and services agency, designs, builds, and runs large-scale marketing engines that help its clients create ongoing marketing programs that form stronger relationships between brands and customers. With more than two decades of expertise, Digitas Inc. is an acknowledged leader in the digital and direct marketing industry. Digitas Inc. views its people
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    Office 2007 Solution Brief Digitas.doc

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      As a participant in the Microsoft Office Rapid Deployment Technology Adoption Program, Digitas Inc. is gathering user feedback to fully explore the effect of the new UI on productivity. Initial reactions to the new UI have been positive, and users have found the graphical presentation of task-relevant options in the various Microsoft Office applications to be attractive and friendly, inviting exploration of new and existing features. “I definitely expect our users to benefit from new features in the 2007 Microsoft Office system,” says Erik Dubovik, Digitas Inc. Vice President and Director of IT. “Users are already telling us they are able to identify and use more features to perform common tasks more efficiently than they had in the past.”

      A big win for Digitas Inc. is the amount of time saved using Microsoft Office PowerPoint® 2007 with enhanced features such as rich graphics and formatting tools. “PowerPoint is a lifeblood of the organization,” says Dubovik. “The improved and easy-to-locate features for manipulating graphics and formatting will increase users’ ability to quickly create higher-quality presentations. We’re going to have folks calling our help desk saying ’Thank you for letting me get home a bit earlier tonight!’”

      Another key gain is the seamless integration of 2007 Microsoft Office system applications with server functionality like workflow and document versioning, enabling users to access to the power of server-based tools to enhance their collaborative efforts. Using Microsoft Office SharePoint® Server 2007 as a central repository for team content, users can download documents to their own Microsoft Office Outlook® 2007 folders and work with them wherever they are, then upload changes as soon as they are back online. "Through the new UI, it’s easier than ever for the user to access server-based functionality that enables greater collaboration. This will reap even greater benefits for Digitas Inc. as users take advantage of the technology to help facilitate processes that have previously been time-intensive and less efficient.”

      Although the survey did show that users experienced some initial loss of productivity to familiarize themselves with the updated presentation of commands and tools within the UI, the discovery of new productivity-enhancing functionality has quickly outweighed any losses in efficiency. Digitas Inc. users view the enhancements in the 2007 Office system as representative of an evolutionary change to information worker tools, a natural progression of technology adapting to meet the changing needs of users. Small UI changes within the applications can translate into big productivity wins that enable users of the new Office system to produce higher quality documents and presentations in a more efficient manner while building excitement about exploring new features.
  • Supported Operating System

    Windows 2000, Windows 98, Windows NT, Windows Vista, Windows XP

      Office with Word or Office File Viewer
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