Optimizing Channel Coordination in High-Tech and Electronics Manufacturing: Flawless Sales Execution from Initial Lead Generation Through Aftersales Service
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File name:
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Date Published:
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IDC_HighTechMfging_WhitePaper_US.pdf
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12/14/2009
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Version:
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File size:
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All
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508 KB
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High-tech and electronics manufacturing is an industry characterized by intense, rapid competition; unrelenting cost and margin pressures; long supply chains; and ever-shortening product life cycles. In line with the recent recessionary economic cycle, both revenue and margins have declined. In this document, HT&E is defined by four key subsegments: semiconductors; consumer electronics; measurement and controls; and computers, telecom, and office equipment. As a consequence of tough global economic conditions, all subsegments are looking to preserve capital (cash generation and cost savings) while attempting to focus on profitable channels and customers. In this context, driving better performance in marketing, sales, and order execution is critical.
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Supported Operating System
Windows 7, Windows Vista
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