Using Microsoft Tag in marketing campaigns

Learn how to use Microsoft Tag to bring your marketing campaigns to life.
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      A “shortcut to fun,” Microsoft® Tag connects almost anything to information, entertainment, and interactive experiences on consumers’ mobile phones. It only takes a few minutes to start to work with Microsoft Tag, and it is free of charge to scan and create Tags. An end-to end solution, Microsoft Tag includes the following features: *Colorful 2D Microsoft Tag bar codes that you can put on almost anything *The free-of-charge Tag Reader application, the software that can be downloaded to mobile phones, such as Windows Mobile, iPhone, BlackBerry, and Android-based Internet-capable mobile phones that include a camera *The Tag Manager website, where you can create Tags, and which provides detailed reporting and analytics capabilities that let you monitor and improve the effectiveness of your Microsoft Tag campaigns A new kind of bar code that can be displayed anywhere, Microsoft Tag was created by Microsoft Research and designed for maximum performance by using the limited camera capabilities that are available on most mobile phones. The technology makes it possible for content publishers and marketers to engage and interact with consumers in meaningful and creative ways. When a consumer scans a Tag by using the free-of-charge Tag Reader application on his or her mobile phone, it will automatically open a webpage, display a message, or dial a number—there are no long URLs to type or SMS messages to send. Anyone can create Tags. Put them on your materials or your webpage and you decide what your customers will experience. The end-to-end Microsoft Tag system is easy for all involved. Some other bar code solutions can be scanned and read by many different applications, but the results are frequently spotty. Microsoft Tag, on the other hand, has a dedicated scanning application so that your Tags behave as expected. Anyone can easily use Microsoft Tag, but for those who want to go the extra mile, Microsoft Tag includes an application programming interface (API). The Microsoft Web Services API lets you create and manage Tags programmatically. Microsoft Tag helps you drive consumer behavior. Because Microsoft Tag is fun for consumers, it “lays the bait” in an intriguing way that makes people look forward to playing along. Discovering where the next next Tag will lead can become compelling, as can Microsoft Tag-based games and contests.
  • Supported Operating System

    Mac OS X, Windows 7, Windows Vista, Windows XP

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