Games & Xbox

    Online Services Customer Story: Burger King

    Language:
    English
    Online Services Customer Story: Burger King
    • Note:There are multiple files available for this download.Once you click on the "Download" button, you will be prompted to select the files you need.
      Version:

      1.0

      File Name:

      MS-3558 Burger King Customer Story D6.pdf

      MS-3590 Burger King Word Doc.doc

      Date Published:

      11/20/2007

      File Size:

      408 KB

      39 KB

        Gamers—whether they’re 8 or 38—aren’t interested in how long it usually takes to produce a robust video game. They want what’s new, and they want it now. So who do you turn to for that kind of production turnaround? What’s the best way to include some in-game marketing to help push your product? And how do you make sure that the game’s worth playing, so your users don’t feel like they’re the ones being played?


        Fast food is one thing. Fast video game production is another entirely. But when Equity Marketing, promotions agency for Burger King, approached Microsoft®, that’s exactly what the challenge was. They wanted to produce three Burger King-branded Xbox games to sell exclusively at company locations in North America for only $3.99 each—a fraction of the typical cost of a retail game—and do it all in less than a year.
    • Supported Operating System

      Windows Vista, Windows XP

        XP
      • download

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