Microsoft Solution Helps Nielsen Company Track Business More Effectively

Nielsen Media Research, part of the Nielsen Company, is the world’s leading provider of television, radio, and print audience measurement and advertising information services.
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    Nielsen Media Case Study.doc

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      Nielsen Media Research, a subsidiary of the Nielsen Company, had information about its clients spread across more than 30 separate databases. No single database provided a complete picture of a client and its needs, nor was there any single system that indicated who had last talked to whom within the client organization. To gain greater insight into its relationship with its clients and to discover new service opportunities, Nielsen Media has consolidated the information from all these separate databases using Microsoft Dynamics™ CRM. The organization’s sales and marketing teams now have a single business system through which they can see a more comprehensive picture of clients and their needs, as well as a single system through which they can track who had last contact with a client and what they discussed. Other Nielsen Company subsidiaries have also begun to deploy Microsoft Dynamics CRM, increasing this transparency still further and fostering more consistent client interactions and more focused client support.
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    Windows 2000, Windows Vista, Windows XP, Windows XP Tablet PC Edition

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