Location Based Services Usage and Perceptions Survey Presentation

Language:
English
Presentation and executive summary documents summarizing location-based services (LBS) research commissioned by Microsoft to understand thoughts and opinions about technologies that allow someone’s location to be shared with other people and organizations. Survey data was collected from consumers in the United States, United Kingdom, Germany, Canada and Japan.
  • Note:There are multiple files available for this download.Once you click on the "Download" button, you will be prompted to select the files you need.
    Version:

    001

    File Name:

    LBS_Usage_and_Perceptions_Survey_Presentation.pptx

    LBS_Usage_and_Perceptions_Survey_Executive_Summary.pdf

    LBS_Usage_and_Perceptions_Survey_Executive_Summary.xps

    Date Published:

    1/26/2011

    File Size:

    1.4 MB

    433 KB

    640 KB

      Location-Based Services Usage and Perceptions Survey (December 2010, U.S., UK, Germany, Canada and Japan) Overall, awareness, familiarity and usage of location-based services (LBS) remains low across all countries surveyed. However, there are indications that widespread adoption is only a matter of time as perceived value of these services is high among those who use them. Key findings: • 6 in 10 are aware of LBS, but confusion remains about what LBS are. • Among those who use LBS, 94% said they were either very valuable (41%) or somewhat valuable (53%). • GPS and weather alerts are most common uses of LBS while only 18% use LBS for sharing their location with others. • 52% of respondents expressed strong concern with sharing their location with other people or organizations. • Of those receiving a location-based advertisement, 46% took action and 80% considered the ads valuable.
  • Supported Operating System

    Windows 7, Windows Vista, Windows XP

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