Leveraging the production line—Create products with efficiency in mind.
Leveraging the production line
Create products with efficiency in mind.

Manufacturing

Manufacturers of all types, from equipment to high-tech, process-oriented, and chemical, are all, at some level, in the same business. That business is creating valuable relationships with customers.

Microsoft Dynamics CRM gives your people a complete 360-degree view of the information about your customers that they need to cultivate those relationships. And it gives them the customer relationship management (CRM) tools that they need to get the job done.

Find Microsoft Dynamics CRM extensions built for manufacturers.
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Streamline processes

Streamline processes so your people can focus on what is important.

Microsoft Dynamics CRM can also help streamline processes so your people can focus on what is important.

  • Efficiently manage complex relationships across partners, direct and indirect sales channels, distributors, retailers, and service providers.

  • Gain cross-organizational insights while automating processes so your people can deliver consistent customer service experiences with increased productivity.

  • Quickly develop and deploy enterprise applications that allow you to optimize your manufacturing processes and manage diverse business relationships using the extended CRM framework.

Use existing Microsoft Dynamics CRM extensions developed to serve the needs of the manufacturing community.

Manage your channel

Equip your sales channel with timely and relevant information using Microsoft Dynamics CRM.

Equip your sales channel with timely and relevant information using Microsoft Dynamics CRM. With a unified view of your customers and their quote and order information, combined with powerful workflow tools that automate mundane tasks, you can enable your people to concentrate on moving your business forward while working more efficiently, helping to give you an advantage over your competitors.

  • Forecast demand more accurately, and improve visibility with alerts and workflows that keep everyone informed across the supply chain.

  • Prepare complex quotes, proposals, and custom pricing more quickly, and track them throughout the sales cycle.

  • Foster consistent, efficient sales execution by automating key steps in the sales process.

  • Tailor offers and pricing for each customer, and maintain consistency with quote and order tracking.

  • Help maximize the value of your technology investments through integration with existing systems and platform technologies.

Execute effective campaigns

Increase effectiveness with tools that help manage your marketing campaigns, from initiation through post-campaign analysis.

Help your marketers increase their effectiveness with tools that help manage your marketing campaigns, from initiation through post-campaign analysis. Track your campaign effectiveness, and refine your methods to help improve the targeting of high-value prospects.

  • Anticipate trends, and take proactive measures with rich data management, analytics, and segmentation tools.

  • Build collaborative relationships between sales and marketing by giving everyone relevant news of unified customer data.

  • Accurately measure the return on investment (ROI) of your marketing efforts, and optimize your channel mix.

  • Use real-time data to address changing market requirements and to make informed marketing decisions.

Help increase customer satisfaction

Provide prompt, accurate service with tools that make it easy to schedule resources and track cases.

Enable your people to provide prompt, accurate service with tools that make it easy to schedule resources and track cases from the initial service request through successful resolution.

  • Enable service representatives to work productively from virtually anywhere with web-enabled access to CRM cases and customer data.

  • Quickly schedule maintenance, service, and support activities using intuitive tools.

  • Understand resource availability and calendars with visual scheduling.

  • Track how well current scheduling is fulfilling service goals, and adjust as necessary to help save time and costs.

Drive insight and action

Businesswoman in a warehouse

Enable your people to quickly analyze real-time information so they can take appropriate action and respond to changing conditions. Microsoft Dynamics CRM helps you to improve visibility into your valuable business data and use it to drive decision-making in real time.

  • Aggregate data from diverse systems, such as demand management, supply chain, and resourcing, into one repository so you can use it to derive greater insight.

  • View key performance indicators (KPIs) and metrics in real time with intuitive dashboards.

  • Map CRM functionality to specific models, such as lean manufacturing and just-in-time (JIT) inventory strategies.

  • Integrate your Microsoft Dynamics CRM solution with your existing systems, including enterprise resource planning (ERP), shop-floor control, inventory, financial, and sales-order processing.

  • Provide real-time updates for customer quotes, orders, and service inquiries.

Take the next steps

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