Marketing CRM and Automation

Your business revolves around the relationships you are able to cultivate with your customers. You want to attract new customers, retain the ones you have, and grow their business with you.

Microsoft Dynamics CRM and MarketingPilot give you the insight you need to better understand your customers. With powerful behavioral and marketing analytics, you can easily target and segment your customers, understand what they are interested in, and then engage them at the right time with the right message.

"With Microsoft Dynamics CRM, we were able to match sales to leads 25 percent faster and report on campaign results and ROI in real time."

John Johnston
Marketing Manager
Volvo

Great marketers love to be creative, but all too often they get bogged down with tedious tasks required to execute campaigns and to measure success.

The customer relationship management (CRM) tools in Microsoft Dynamics CRM can take the work out of your job by helping you easily plan, create, manage, and execute campaigns, guarantee your digital assets are correct and kept up to date, and ensure you have the right people on the right tasks. At the same time, you can help improve your team’s efficiency through powerful workflow and collaboration tools. With Microsoft Dynamics CRM and MarketingPilot, you can easily manage your marketing business so you can focus on the marketing magic.

"With Microsoft Dynamics CRM, our marketing efficiency has gone up significantly. We can now easily generate customer mailing lists to support SMS notifications in just five minutes. We can also perform powerful segmentation and roll out targeted marketing campaigns to increase cross-sell and upsell opportunities."

Hamid Salikin
IT Head
Encorp Berhad

Customers today have many choices when it comes to how they want to connect. Creating a meaningful relationship can require many touch points across multiple channels along the way.

With the power of multichannel marketing at your fingertips, your team is empowered to engage like never before. Whether you are looking to use social media, pay per click on the web, or use email, radio, TV, or billboards, Microsoft Dynamics CRM and MarketingPilot can deliver improved execution, insight into your spend, and an understanding of the effectiveness of your marketing investments.

"By using Windows Azure to make audience data available in Microsoft Dynamics CRM, we enhanced the business continuity of our marketing campaign and developed more than 900 new sales prospects."

Beata Bujalska
eMarketing Analyst
BMW

The famous phrase, "If you can measure it, you can manage it," definitely applies to successful marketing efforts. Knowing what is working allows you to invest in the right places to help increase the return on investment (ROI) of your marketing campaigns.

If you can easily leverage your data for rapid insights, you can make informed strategic and operational decisions. Real-time intelligence from your website can help ensure that you can surface the right campaign to the right customers.

Microsoft Dynamics CRM and MarketingPilot help you to empower your sales and marketing teams with the appropriate intelligence to build lasting customer relationships.