Market smarter
Microsoft Dynamics Marketing
Find a partnerFind a partner
Take a guided tourTake a guided tour
Get helpGet help
What is CRM?What is CRM?

Build brand. Engage one to one. Demonstrate impact.

Microsoft Dynamics Marketing campaign management

The world is changing, and this impacts how companies need to engage. Customers now are 57 percent through the buying cycle before they even involve you. When the customer does reach out, marketers—now more than ever—must be there every step. Microsoft Dynamics Marketing enables your marketing team to plan, execute, and measure campaigns across channels, from start to finish, to bring your marketing vision to life. You can engage customers one to one across channels, build your sales pipeline, and demonstrate the impact of your marketing investments—in real time.

Take a guided tour

Explore our other solutions: Sales | Service | Social

Streamline planning and execution

Manage marketing resources

Marketing resource management

Integrate planning, budgeting, and tracking across all channels, including email, digital, social, and traditional. Collaborate and manage processes and workflows across your team—and across other departments and agencies—from a single platform.

See how the PGA Tour drives sponsor satisfaction

Design your customer journey

Manage multichannel marketing campaigns

Multichannel campaigns

Engage customers with personalized, multichannel campaigns. Our visual campaign designer lets you drag content to create and manage campaigns in a single window—across email, social media, events, and direct mail.

Read the latest Gartner Magic Quadrant for Integrated
Marketing Management

Build your sales pipeline, and drive revenue

Lead management and scoring

Lead management and scoring

Increase sales-ready leads with advanced segmentation and lead scoring. Boost prospect interest through multistage, trigger-based nurture programs that deliver personalized content and offers. Combine your sales and marketing funnel to better serve sales.

Read the "Best Practices for Email Deliverability" e-book

Empower your sales team

Sales and marketing coordination

Sales and marketing collaboration

Strengthen your marketing and sales synergies by providing sales teams with visibility into the marketing calendar. Sales can now offer more insights into campaigns and targeting. And both sales and marketing can share the same view of the customer journey.

Learn more about Microsoft Dynamics Marketing

Listen and engage customers on social

Social media marketing and reputation management

Social marketing

Connect with customers and prospects through embedded, contextual social tools. Measure campaign performance, and impact and track your share of voice across social channels, such as Twitter, Facebook, and YouTube. Monitor your global sentiment and brand presence.

Learn about Microsoft Social Listening

Demonstrate results and impact

Marketing intelligence and analytics

Marketing analytics

Measure pipeline and revenue across every marketing investment to get a true view of your ROI. Empower your marketers with access to data through visual dashboards, and get a clear overview of campaign results so you can quickly judge performance. Make reporting easy by giving marketers familiar tools, including Excel and Power BI, for real-time reporting.

Pricing and licensing information

Get complete details on pricing and licensing information.

Microsoft Dynamics Marketing
Guided tourBuy

Recommended for marketing professionals
Campaign management, brand management, lead management and scoring, social marketing, marketing analytics, and reports and personal dashboards.

Microsoft Dynamics CRM Enterprise
Guided tourBuy

Recommended for enterprise marketing
and sales professionals
Includes Microsoft Dynamics Marketing plus:
Account management, lead and opportunity management, pipeline management and forecasting, data enrichment and insights, collaborative case management, and Unified Service Desk.

Discover customer success stories

See how these companies are advancing with Microsoft Dynamics. See more.

  • PGA Tour and Microsoft Dynamics video case study
    PGA Tour uses Microsoft Dynamics Marketing to drive sponsor satisfaction
  • Marston's Pubs and Microsoft Dynamics video case study
    Social marketing at Marston's Pubs
  • Metro Bank and Microsoft Dynamics video case study
    Metro Bank revolutionizes banking with Microsoft Dynamics


Access more materials on how to grow your marketing channels.

Microsoft Dynamics CRM ROI calculator
Download Social Intelligence Guide for Marketing
Read the Microsoft Dynamics Marketing Datasheet
Register for Microsoft Dynamics CRM product demos
Read about email best practices

See what we can
do for you.
Calculate ROI

Your Brand Sux.
Get the e-book

Learn more about Microsoft Dynamics Marketing.
Get the fact sheet

Learn from web-based
product demos.
Register now

Read about email best
Get the e-book

What is Microsoft Dynamics Marketing?

Microsoft Dynamics Marketing enables your marketing team to plan, execute, and measure marketing campaigns across channels, from start to finish, so you can bring your marketing vision to life. With our marketing automation tools and services, you can engage customers one to one across channels, build your sales pipeline, score leads, and demonstrate the impact of your marketing investments in real time.

Test your social selling knowledge