Marketing resource management

Integrate planning, budgeting, and tracking across all channels, including email, digital, social, and traditional. Collaborate and manage processes and workflows across your team—and across other departments and agencies—from a single platform.

Multichannel campaigns

Engage customers with personalized, multichannel campaigns. Our visual campaign designer lets you drag content to create and manage campaigns in a single window—across email, social media, events, and direct mail.

Lead management and scoring

Increase sales-ready leads with advanced segmentation and lead scoring. Boost prospect interest through multistage, trigger-based nurture programs that deliver personalized content and offers. Combine your sales and marketing funnel to better serve sales.

Sales and marketing collaboration

Strengthen your marketing and sales synergies by providing sales teams with visibility into the marketing calendar. Sales can now offer more insights into campaigns and targeting. And both sales and marketing can share the same view of the customer journey.

Social marketing

Connect with customers and prospects through embedded, contextual social tools. Measure campaign performance, and impact and track your share of voice across social channels, such as Twitter, Facebook, and YouTube. Monitor your global sentiment and brand presence.

Marketing analytics

Measure pipeline and revenue across every marketing investment to get a true view of your ROI. Empower your marketers with access to data through visual dashboards, and get a clear overview of campaign results so you can quickly judge performance. Make reporting easy by giving marketers familiar tools, including Excel and Power BI, for real-time reporting.