Engage customers. Build pipeline. Demonstrate impact.
Marketing is changing faster than ever before. Marketers own more of the customer journey and must engage customers in new ways across new channels to deliver amazing experiences, while tracking the results of their marketing investments.
With Microsoft Dynamics Marketing, we help you unleash your marketing potential. You can easily plan, execute, and measure campaigns from start to finish. Bring your marketing vision to life—engage customers across channels, build pipeline, and demonstrate the impact of your marketing.
Already using Microsoft Dynamics Marketing? Get help
Design your customer journey
Engage customers with personalized, multichannel campaigns. Our visual campaign designer lets you drag to create and manage campaigns in a single window—across email, social media, events, and direct mail.Read more about Microsoft Dynamics Marketing
Build sales pipeline. Drive revenue.
Lead management and scoring
Generate more sales-ready leads with advanced segmentation and lead scoring. Nurture leads with multi-stage, multi-wave programs, and score leads based on behavior, segmentation, and time. Integrate with Microsoft Dynamics CRM to combine your sales and marketing funnel and to better serve sales.
Streamline planning and execution
Listen and engage customers on social
Track your share of voice across the social web, including Twitter, Facebook, and YouTube. Monitor your global sentiment and brand presence. Gain visibility on strategic initiatives on social media.Learn more about Social by Microsoft Dynamics CRM
Demonstrate your marketing impact
Empower your marketers with access to sales and marketing data through visual dashboards. Get a clear overview of campaign results so you can quickly understand performance. Measure pipeline and revenue across every marketing investment to get a true view of your marketing ROI.
See it in action
See how these companies are advancing with Microsoft Dynamics CRM 2013. More stories
Access more materials on how to grow your marketing channels.
Pricing and licensing information
Get complete details on pricing and licensing information.
Microsoft Dynamics Marketing
Recommended for marketing professionals
Includes these features:
Microsoft Dynamics CRM Enterprise
Recommended for enterprise marketing
and sales professionals
Includes Microsoft Dynamics Marketing plus:
Lead and opportunity management
Pipeline management and forecasting
Data enrichment and insights
Collaborative case management
Unified service desk
Take the next steps
Find a partner to expedite your progress using Microsoft Dynamics CRM.
Get help and training, and learn more about setup and administration.
See Microsoft Dynamics Marketing in action with this guided demo, and then try it free for 30 days, with no obligation.
What is CRM for marketing?
Customer relationship management (CRM) for marketing automation enables companies to engage customers across channels, build pipeline, and demonstrate the impact of marketing. Marketers can plan, execute, and measure multichannel marketing campaigns from start to finish. They can manage, nurture, and score leads to generate more revenue, while streamlining marketing planning and execution and gaining a true view of marketing ROI.