Guided Marketing Tour

Engage customers. Build pipeline. Demonstrate impact.

Marketing is changing faster than ever before. Marketers own more of the customer journey and must engage customers in new ways across new channels to deliver amazing experiences, while tracking the results of their marketing investments.

With Microsoft Dynamics Marketing, we help you unleash your marketing potential. You can easily plan, execute, and measure campaigns from start to finish. Bring your marketing vision to life—engage customers across channels, build pipeline, and demonstrate the impact of your marketing.

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Already using Microsoft Dynamics Marketing? Get help.

Design your customer journey

Marketing campaign management

Campaign management

Engage customers with personalized, multichannel campaigns. Our visual campaign designer lets you drag to create and manage campaigns in a single window—across email, social media, events, and direct mail.

Read more about Microsoft Dynamics Marketing

Build sales pipeline. Drive revenue.

Advanced segmentation and lead scoring

Lead management and scoring

Generate more sales-ready leads with advanced segmentation and lead scoring. Nurture leads with multi-stage, multi-wave programs, and score leads based on behavior, segmentation, and time. Integrate with Microsoft Dynamics CRM to combine your sales and marketing funnel and to better serve sales.

Streamline planning and execution

Marketing resource management

Marketing resource management

A single system allows you to plan and manage budgets, collaborate with your team and agencies, and manage your content. Align your marketing team and plan around a single source of truth, while providing consistent, thoughtful experiences for your customers.

See how the PGA Tour uses Microsoft Dynamics Marketing
to drive sponsor satisfaction

Listen and engage customers on social

Social listening

Social marketing

Track your share of voice across the social web, including Twitter, Facebook, and YouTube. Monitor your global sentiment and brand presence. Gain visibility on strategic initiatives on social media.

Learn more about Social by Microsoft Dynamics CRM

Demonstrate your marketing impact

Marketing analytics

Marketing analytics

Empower your marketers with access to sales and marketing data through visual dashboards. Get a clear overview of campaign results so you can quickly understand performance. Measure pipeline and revenue across every marketing investment to get a true view of your marketing ROI.

See it in action

See how these companies are advancing with Microsoft Dynamics CRM 2013. More stories

Metro Bank and Microsoft Dynamics video case study
Pandora and Microsoft Dynamics video case study
Tourism Ireland and Microsoft Dynamics video case study


Access more materials on how to grow your marketing channels.

Download Social Intelligence Guide for Marketing
Microsoft Dynamics CRM ROI calculator
Read about Microsoft Evolution Marketing Planning
Read the Microsoft Dynamics Marketing Datasheet

Pricing and licensing information

Get complete details on pricing and licensing information.

Microsoft Dynamics Marketing
Guided tourBuy

Recommended for marketing professionals

Includes these features:

  • Campaign management

  • Brand management

  • Lead management and scoring

  • Social marketing

  • Marketing analytics

  • Reports and personal dashboards

Microsoft Dynamics CRM Enterprise
Guided tourBuy

Recommended for enterprise marketing
and sales professionals

Includes Microsoft Dynamics Marketing plus:

  • Account management

  • Lead and opportunity management

  • Pipeline management and forecasting

  • Data enrichment and insights

  • Collaborative case management

  • Unified service desk

Take the next steps

More details

Find a partner to expedite your progress using Microsoft Dynamics CRM.

Marketing Help Center

Get help and training, and learn more about setup and administration.

Take a guided tour

See Microsoft Dynamics Marketing in action with this guided demo, and then try it free for 30 days, with no obligation.

What is CRM for marketing?

Customer relationship management (CRM) for marketing automation enables companies to engage customers across channels, build pipeline, and demonstrate the impact of marketing. Marketers can plan, execute, and measure multichannel marketing campaigns from start to finish. They can manage, nurture, and score leads to generate more revenue, while streamlining marketing planning and execution and gaining a true view of marketing ROI.

Download Always be Closing, a free ebook