Redefine the way you do business
Redefine the way you do business

CRM vision

Attracting, winning, and retaining customers is the foundation for success. Thriving businesses find new and innovative channels to attract prospects, execute sales processes to win deals faster, and deliver world-class customer experiences to maximize customer loyalty.

Learn about the Microsoft Dynamics CRM vision.

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Become an enterprise of the future

Microsoft Dynamics CRM powers the dynamic business—an enterprise of the future that connects employees, partners, and customers using their preferred devices and channels of engagement. To deliver this vision, we focus on three principal investment pillars:

  • Outcome-focused, process-centric applications

  • Guided, contextual, and social user experiences

  • A flexible, agile, and open platform

Microsoft Dynamics CRM is at the forefront of our key business solutions. It combines and harnesses technology trends, like cloud computing, mobility, social, and big data, to support your sales, service, and marketing aspirations.

Connect with applications

Connect your employees, partners, and customers through social networks and a variety of other communication and collaboration channels.

Your time is valuable. Microsoft Dynamics CRM streamlines processes so that you can concentrate on the big picture rather than on the details. We can help businesses attract, win, and retain customers through solutions that proactively help people do business.

We include predefined best practice processes which are highly configurable and can accelerate time to value. New social capabilities enable you to connect your employees, partners, and customers through social networks and a variety of other communication and collaboration channels. These processes work for you to prioritize tasks, like executing targeted campaigns, closing deals faster, and turning customers into fans.

Unify your experiences

Move to role-specific user experiences across various browsers, productivity applications like Microsoft Office, and mobile devices such as phones and tablets.

We are reinventing the way you work with customer relationship management (CRM)—whether you're on the road, at home, or in the office. We're continuing to invest in role-specific user experiences across various browsers, productivity applications like Microsoft Office, and mobile devices such as phones and tablets. Moving away from the traditional transactional approach, our new user experience guides people through processes, offering insights and suggestions that can drive maximum productivity.

The Microsoft Dynamics CRM Outlook client offers new insights with familiar usability, delivering real-time information and processes directly to your Inbox. Microsoft Dynamics CRM will continue to unify the experience for engaging prospects, customers, and colleagues across familiar applications, such as Microsoft SharePoint, Microsoft Lync, Skype, Microsoft Office, and Yammer.

Harness Microsoft platforms

Harness the power and scalability of Windows Server, Microsoft SQL Server, and the .NET Framework as the foundation of our application and online service.

You can depend on Microsoft to deliver enterprise software and services that help drive business success. We continue to focus on rapid, but substantive, innovation that leverages Microsoft Dynamics CRM as the easiest and fastest way to experience the full benefits of Microsoft technology through a cloud, on-premises, or hybrid deployment model. We continue to harness the power and scalability of Windows Server, Microsoft SQL Server, and the .NET Framework as the foundation of our application and online service. We also continue to harness the full Microsoft business intelligence (BI) platform to help you unlock insights from CRM, social networks, and cloud data and services.

All of this innovation from Microsoft can accrue to incredible business value when combined as part of a Microsoft Dynamics CRM deployment. But you don't have to invest in every solution from Microsoft to unlock the full potential of Microsoft Dynamics CRM. We embrace an open technology strategy that helps to unify and optimize your investments in Microsoft technologies.