Customer engagement

Positive customer experience is an increasingly important ingredient for companies to win and retain customers. Customer engagement by Microsoft Dynamics helps companies deliver amazing customer experiences by building long-term customer relationships that are personalized, proactive, and predictive across marketing, sales, and service.

Customer relationship management solutions from Microsoft Dynamics

Experience intelligent customer engagement

Today, the process of engaging customers can't be one-size-fits-all. It needs to be adaptive across all touch points and within the context of your customer. Intelligent customer engagement enables your company to build customer trust, loyalty, and insight. With customer engagement by Microsoft, we help your company deliver amazing customer experiences.

Personalize customer experiences by creating end-to-end, outcome-focused journeys that engage at the right time and place.

Create proactive experiences by determining the next best interaction with your customer based on context.

Make customer engagement predictive by using analytics—internal and external data to identify patterns and predict outcomes.

We help you make every customer engagement an intelligent one, so you can market smarter, sell effectively, and care everywhere.

Customer Engagement by Microsoft

What is Microsoft Dynamics CRM?

Microsoft Dynamics CRM is our customer relationship management (CRM) business solution that enables companies to market smarter, sell effectively and productively, and care everywhere. We provide social insights, business intelligence, and productivity with One Microsoft solutions. And we deliver Microsoft Dynamics CRM in the cloud, on-premises, or with a hybrid combination.

What is CRM? Customer relationship management—often called CRM, CRM system, or CRM software—is a business solution that helps companies improve marketing, sales, and service engagement with their customers to drive organizational efficiency, while helping to improve customer experience.

What can CRM do for my organization? CRM can help reduce costs and increase profitability by organizing and automating business processes that nurture customer relationships and satisfaction across all interactions—marketing, sales, and customer service. CRM solutions can deliver return on investment (ROI) through marketing automation, customer service, and sales force automation.

We also offer mobile CRM apps and platforms that enable you to manage your customer relationships on your mobile devices, along with tools that integrate data and reporting from social media directly into your CRM application.

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