Waterfront Equipment Maker Trains Employees, Optimizes Technology with CustomerSource
ShoreMaster manufactures and distributes high-quality marina systems, boat lifts, docks, and other waterfront equipment used around the world. The company relies on Microsoft Dynamics AX 2009 to facilitate its complex business management. As Jesse Swenson, Director of Information Technology at ShoreMaster, explains, ShoreMaster draws heavily on CustomerSource, to which it gained access through the Business Ready Enhancement Plan for Microsoft Dynamics. CustomerSource helps ShoreMaster train employees by using the solution with great effectiveness and, in doing so, fine-tune Microsoft Dynamics AX closely to the company’s changing business environment.