Weight Watchers Uses CRM to Deliver Information When and Where Customers Need It

As the leading global weight management company, Weight Watchers was challenged to deliver a seamless customer experience across all channels, including traditional, digital, and rapidly evolving social media. The company implemented Microsoft Dynamics CRM to consolidate information, create a 360-degree view of its customers, and to coordinate millions of customer interactions and communications each day. Today, the Microsoft Dynamics solution helps Weight Watchers provide consumers with a consistent experience in all media, delivering the right information at the right time, and transforming the ways the company services and sells to its customers.

Customer Size: Large Organization
Industry: Other Services; Other
Country or Region: United States
Solutions:
  • Microsoft Dynamics CRM 2011
  • Microsoft Dynamics CRM technologies
  • Microsoft Dynamics CRM Online
Downloadable Resources