Advertising Elements and Usage Guidelines for Resellers

Resellers may make limited use of certain Microsoft product box shots, product tiles, screen shots, banner art, and the Microsoft corporate logo ("Advertising Elements") only according to the guidelines on this page and other partner program resources provided to you. No Microsoft brand elements or identity may be used (other than depicted on this page), including but not limited to product names, logos, designs, icons, photography, taglines, logotypes, trade dress, Web site layout, and colors arranged in a manner suggestive of Microsoft Web sites, product packaging, or designs.

Guidelines for Using Advertising Elements

  1. Resellers displaying any of the Advertising Elements must also display, in the primary and more prominent branding position, the reseller's own logos, business name, product names, or other branding. The Advertising Elements may not be displayed as a primary or prominent branding feature on any reseller materials. Reseller materials should not mimic any Microsoft advertising, product packaging, or Web site design.

  2. The Advertising Elements may not be used in any manner that would imply that the reseller's (or any third party's) goods, services, or Web sites are sponsored by, endorsed by, or affiliated with Microsoft.

  3. The Advertising Elements may not be incorporated or used in any manner as part of, or in close proximity to, the reseller's company name, domain name, product or service name, logo, trade dress, design, slogan, or other trademarks.

  4. The Advertising Elements may not be used in a manner that would disparage Microsoft Corporation or its products or services.

  5. The artwork for the Advertising Elements must be used as provided by Microsoft Corporation without changes, including, but not limited to, changes in the color or design, or removal of any words, artwork, or trademark symbols.

  6. The Advertising Elements must stand alone and may not be combined with any other object, including but not limited to other logos, words, graphics, photos, slogans, numbers, design features, or symbols.

  7. The Advertising Elements may not be imitated and may not be used as design features on any materials.

Microsoft reserves the right at its sole discretion to terminate or modify permission to display the Advertising Elements, and may request that resellers modify or delete any use of any Advertising Element that, in the sole judgment of Microsoft, does not comply with these guidelines, and reseller agrees to make any such requested modifications or deletions. Microsoft further reserves the right to object to unfair uses or misuses of its trademarks or other violations of applicable law.

Specific Advertising Elements That May Be Used

Box Shots

Product box shots may be used in their entirety to represent full packaged product. They may be used only as depicted in the artwork provided by Microsoft and pursuant to the guidelines located at the links below.

Product Tiles

Product tiles may be used when product box shots are not available or are not applicable. They may be used only as depicted in the artwork provided by Microsoft and pursuant to the guidelines at the link below.

Screen Shots

Screen shots may be used pursuant to the guidelines at the link below.

Link Logo

Microsoft has created a button for use in linking to the Microsoft Web site. The "Visit Microsoft.com" link logo above may be used pursuant to the guidelines on this page and to the Microsoft.com link logo guidelines.