Windows Live Trademark Guidelines
Follow these guidelines to help ensure that you refer to Windows Live correctly in all print and online communications.
Windows Live is a trademark. The official product name includes the trademark symbol (TM) as shown here:
Note Do not include a registered trademark symbol (®) after Windows when it is part of the Windows Live name.
Using the Product Name
The first time that Windows Live is mentioned in body copy, include a reference to the product as "online services" and the appropriate trademark symbol (TM). For example, "Consumers love the new Windows LiveTM online services."
Always use the full Windows Live name in body copy.
Never refer to the product just as Live. Always include Windows in the product name.
Never abbreviate Windows Live as inWin, WinL, or WL.
When Windows Live is mentioned in printed marketing materials, include the following attribution of Microsoft ownership of the Windows Live trademark:
Windows Live is either a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries.
Always use Windows Live as an adjective modifying the generic noun—for example, "Windows LiveTM online services." Do not use the mark as a noun or verb.
Never use Windows Live in the possessive, as in "Windows Live's security features are impressive." Instead, write "The security features of the Windows Live operating system are impressive."
Do not use the general term live to refer to the product, as in "Did you sign up for live?"
Special Considerations for Third Parties
Always maintain a visual distinction between the third-party company and product name and the Windows Live trademark. Windows Live should be less prominent.
Do not use Windows Live in your product or service name or in your company name.
Do not use product, service, or company names that could be confused with the Windows Live trademark.
Do not mimic or copy Windows Live advertising or trade dress.
Do not create or use any logos that include the Windows Live trademark unless pursuant to a license from Microsoft.
Do not use any Windows Live brand elements, including logos, color blends, and screenshots, in third-party materials unless pursuant to a license from Microsoft.