How do I opt out of the Nokia Improvement Program in the My Nokia app?

Nokia Improvement Program collects information about your phone and your use of the services to improve Nokia products. You can opt out from the Nokia Improvement Program by disabling the following options on Nokia Lumia phones with Windows Phone 7.x:

In the My Nokia app swipe to the categories view, tap the 3 dots (...) at the bottom right of the screen > Privacy settings > deselect Allow Nokia collect information for improving products? > tap OK.