Kia Motors Talks In-Car Technology
Aug. 12, 2010
Kia’s Michael Sprague talks UVO, the industry and Microsoft.

SAN FRANCISCO, Calif. — August 12, 2010 — In just a few short months UVO, powered by Microsoft, will start appearing in new Kia vehicles in the U.S. In anticipation of this, the Windows Embedded News Center team recently tagged along to the national press event where Kia Motors introduced the all-new 2011 Kia Sportage CUV, one of the first vehicles that will offer UVO.

Taking a break from the cars and media, Michael Sprague, vice president of Marketing & Communications at Kia Motors America, sat down with us at a hotel in San Francisco to share his candid thoughts on UVO, in-car technology, the partnership with Microsoft and the future of the system. While the setting — high atop 30+ floors — offered us a stunning view of the city, the wind did provide an occasional interruption.

Michael Sprague, vice president of Marketing & Communications, Kia Motors America, talks in-car technology

All signs point to a time when these types of in-car technology solutions will be a must-have and a part of everyday life. For Michael, that time is now. Thanks to Michael for taking the time to speak with Windows Embedded. Look for UVO, built on the Windows Embedded Automotive platform, later this year in the Sorento, Sportage and Optima.

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