Growing Notebook Market Spurs New Accessories From Microsoft
March 10, 2009
Hardware Group expands into new product category and updates top-selling Arc Mouse.

REDMOND, Wash. March 10, 2009 Notebook sales are now outpacing desktop PCs three to one,1 and to meet that growth, the Microsoft Hardware Group is entering a new category of notebook accessories with the introduction of the Notebook Cooling Base, designed to make notebook use more comfortable with a built-in fan and sleek form. Microsoft Corp. is also responding to the rapid success of the Arc Mouse, which reached the top-10 list of best-selling mice after just two months on the market,2 by releasing the award-winning mouse in four special edition colors: deep olive green, marine blue, eggplant purple and frost white. These products provide a great way for people to display their unique style and work in comfort on their notebooks.

Microsoft Notebook Cooling Base
Microsoft Notebook Cooling Base
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Hardware Keeps It Cool

The stylish Notebook Cooling Base provides reliable cooling with a built-in fan and efficient cooling channel to prevent overheating. The base is easy to use with any notebook and is contoured to rest on both desks and users’ laps, providing a comfortable typing angle. The Notebook Cooling Base has a slim, portable design at only 1.16 inches thick, a cable management clip to allow the cable to be neatly stored when not in use, and is USB-powered so no batteries are needed. The base will be available in white and black. Keeping cool in style has never been easier.

Microsoft Arc Mouse Special Edition Colors: frost white, eggplant purple, deep olive green and marine blue
Microsoft Arc Mouse Special Edition Colors: frost white, eggplant purple, deep olive green and marine blue
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Mice Get a Splash of Color

Color continues to be an important factor for consumers when buying electronics, according to Colorcom consultant Jill Morton.

“People form a personal connection to a product in a color they like,” Morton said.

The Arc Mouse special edition colors can add a splash of personal flair and style to any computer.

Outside color, the distinctive design of the Arc Mouse is an expression of personal style on its own. The revolutionary form is perfect for the on-the-go trendsetter:

  • Sleek, collapsible design folds to reduce the mouse’s size by almost half, giving consumers the comfort of a full-size mouse with the portability of a notebook mouse. Flipping the mouse shut automatically turns the power off to save battery life.

  • Snap-in magnetic micro-transceiver is smaller than a dime and uses a magnet to effortlessly snap into the bottom of the mouse, making packing up easier than ever.

Microsoft also offers the Wireless Mobile Mouse 3000 in the following special edition colors: blue sapphire, red garnet, pink topaz, green emerald and purple amethyst. They have been available in limited quantity since October 2008 and are now widely available.

Microsoft Notebook Cooling Base
Microsoft Notebook Cooling Base
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Pricing and Availability

The Notebook Cooling Base will be available in July for an estimated retail price of $29.95 (U.S).3 The Arc Mouse in special edition colors is available this month for an estimated retail price of $49.95 (U.S).3 The Wireless Mobile Mouse 3000 in special edition colors is available now for an estimated retail price of $29.95 (U.S).3 The Arc Mouse in special edition colors and Notebook Cooling Base are available now for presale on Amazon.com and will ship when they are widely released. The products are backed by a worldwide three-year limited hardware warranty from Microsoft. More information about these and other Microsoft Hardware products can be found at http://www.microsoft.com/hardware.

About Microsoft Hardware

For more than 25 years, the Hardware Group has employed innovative engineering, cutting-edge industrial design and extensive usability testing to create products of exceptional quality and durability that enhance the software experience and strengthen the connection between consumers and their PC. Microsoft Hardware leads the industry in ergonomic engineering, industrial design and hardware/software compatibility, offering consumers an easier, more convenient and more enjoyable computing experience. In 2008, the Hardware Group debuted the world’s most advanced tracking technology — BlueTrack Technology — allowing consumers to track on more surfaces than optical and laser mice. More information about the Hardware Group is available at http://www.mshardwareguide.com.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

1 The NPD Group Inc., based on U.S. retail unit sales from January 2008 to December 2008

2 Microsoft sales data

3 Actual retail prices may vary

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