Rodale Introduces Fitbie With MSN on the MSN Network
Dec. 01, 2010
New health channel to provide expert fitness, nutrition and weight loss advice within one comprehensive Web destination.

NEW YORK Dec. 1, 2010 — Rodale Inc., the authoritative source for health, fitness and wellness content around the world, proudly launches Fitbie (http://fitbie.msn.com) on the MSN network today. The latest property from Rodale’s stable of award-winning brands, Fitbie is a new health channel that will deliver original groundbreaking fitness, nutrition and weight-loss content via an interactive, multimedia experience. Available on MSN.com, Fitbie is the latest addition to the MSN Lifestyle portfolio and will fuse information, inspiration and innovation in one unique Web destination.

“Working with MSN to launch Fitbie is a perfect fit for Rodale,” said Steve Madden, vice president, Creative Services & Digital Product Development. “Our mission is to improve personal health, and teaming up with a digital pioneer as respected as MSN to introduce this new property puts us squarely at the forefront of the digital health revolution.”

“MSN takes great pride in relationships with leading brands like Rodale to deliver expert lifestyle content to our vast audience in compelling and engaging ways. Rodale is the authority in the health space, and we’re excited to expand our lifestyle offerings with this unique online experience,” said Scott Moore, regional partner executive producer for MSN at Microsoft Corp.

The Fitbie collaboration is the most recent one for MSN with Rodale, who has served as a trusted content provider for the site since 2003. As the new online health powerhouse, Fitbie capitalizes on the massive MSN audience reach and the category expertise of Rodale to provide both exclusive premium content and content from the company’s expert brands, including Men’s Health, Women’s Health, Prevention, Runner’s World and Bicycling, for customers and advertisers.

Fitbie provides advertisers with the opportunity to engage with the diet and fitness- conscious MSN audience, offering prominent ad units and deep, rich content. Advertisers will be able to directly target their specific audience in addition to leveraging the larger opportunities on MSN Health.

Similar to lifestyle sites Glo.com and Wonderwall.com, Fitbie will be powered by MSN and is accessible at http://fitbie.msn.com, as well as on the MSN home page and editorial programs across the MSN network. Access to Fitbie can also be found across Rodale magazines and online properties.

About Rodale Inc.

Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore's Our Choice, Flat Belly Diet!, and Eat This, Not That! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. www.rodaleinc.com

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

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