Changing the game

Fans, athletes, and teams are getting closer to the action and information that make sports so fast-paced and exciting. When passion and technology come together, we can change the way the world watches, plays, coaches, and experiences sports.

Real Madrid teammates celebrating

Closer to the action

Even if all 450 million Real Madrid fans can’t be with the team at the Bernabeu stadium, they can experience the action—together, and yet more personally—like never before. From replaying the winning goal from multiple angles, to connecting with other fans from around the globe, Microsoft Cloud technology is empowering new ways for every fan to be a part of the game. And for the team to customize experiences that inspire and delight each individual.

Seattle Reign coach providing players with guidance

Reaching peak performance

Talent, hard work—and data-driven insights—add up to how athletes are reaching the top of their game. The women of the Seattle Reign Football club are discovering the competitive advantages made possible through the Microsoft Cloud and new performance tools. Centralized data and real-time predictive analytics will help the team train, prevent injury, and ultimately take home the win.

NASCAR staff conducting pre-race inspection

Driving team efficiency

Every fraction of a second decides who raises the coveted cup at the end of a NASCAR race. And every fraction of a second leading into the race matters, too. Tools made possible through Windows and the Microsoft Cloud have helped cut vehicle inspection time in half, and allowed simultaneous monitoring of all 43 cars in the race.

Our partnerships

Drew Brees using Surface on the sidelines of a football game; Learn more


Together, Microsoft and the NFL have ushered in a new era of technology that elevates the game for players, coaches, and fans.

Special Olympics athlete in pool; learn more

Special Olympics

Athletes celebrate the moment they reach their personal best, thanks to real-time performance data made possible through the Azure-based games management system.

Real Madrid teammates celebrating with high five; learn more

Real Madrid

One of the world’s greatest football clubs, Real Madrid is using technology to transform its operations and the experience of its 450 million fans.

Bryson Dechambeau putting a golf ball on the golf course; Watch the video

PGA Tour

From the Office to the 18th green, Windows 10 the Microsoft Cloud and Office 365 are adding a new dimension to the game and bringing fans closer to the action.

Renault Sport Formula One Team in the pits; Explore Dynamics

Renault Sport Formula One Team

Renault Sport Formula One auto racing is using Microsoft technology to run its engineering, manufacturing and business operations, which helps it increase the speed of doing business and focus on winning races.

NASCAR car with pre-race inspection devices mounted; Watch the video


NASCAR is improving its efficiencies with mobile inspection and race management solutions with Windows 10, Surface devices and the Microsoft Cloud delivering new experiences in the sport to its content hungry fan base.

Seattle Reign players warming up

Reign FC

The Seattle-based team will be using Microsoft Cloud technology to generate the data-driven insights that help ensure player readiness and prevent injuries.

Hendrick Motorsports team performing a pit stop tire change

Hendrick Motorsports

Eleven-time NASCAR Sprint Cup Series champion racing team Hendrick is improving its performance on and off the track using technology, including migrating to Windows 10.

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