Fans, athletes, and teams are getting closer to the action and information that make sports so fast-paced and exciting. When passion and technology come together, we can change the way the world watches, plays, coaches, and experiences sports.

Even if all 450 million Real Madrid fans can’t be with the team at the Bernabeu stadium, they can experience the action—together, and yet more personally—like never before. From replaying the winning goal from multiple angles, to connecting with other fans from around the globe, Microsoft Cloud technology is empowering new ways for every fan to be a part of the game. And for the team to customize experiences that inspire and delight each individual.

Talent, hard work—and data-driven insights—add up to how athletes are reaching the top of their game. The women of the Seattle Reign Football club are discovering the competitive advantages made possible through the Microsoft Cloud and new performance tools. Centralized data and real-time predictive analytics will help the team train, prevent injury, and ultimately take home the win.

Every fraction of a second decides who raises the coveted cup at the end of a NASCAR race. And every fraction of a second leading into the race matters, too. Tools made possible through Windows and the Microsoft Cloud have helped cut vehicle inspection time in half, and allowed simultaneous monitoring of all 43 cars in the race.