• Audio File:

  • Risks of Counterfeit

  • There have been a lot of news reports lately about the rise in counterfeit products, everything from pharmaceuticals and electronics to software and entertainment DVD’s. And many are such deceivingly good replications that most people won’t know they’re fake until it’s too late. Nick Tidds, president of AGMA, discusses the proliferation of counterfeit as a global threat with serious implications to consumers, and the challenges of stopping its explosive growth. Nick also addresses some of the problems consumers and businesses can face if they use counterfeit products and how to protect themselves from becoming a victim.
  • Legalization

  • Customers tell us they want to do the right thing and want us to help them get legal and stay legal. Now, more than ever, it’s important to them to be compliant with copyright laws and demonstrate solid business practices. Hani Shakeel is Microsoft’s senior product manager responsible for developing solutions to help customers legalize Windows on the desktop. During this interview, Hani looks at how people and businesses can determine if what they have is genuine. He discusses scenarios where customers might find themselves out of compliance, the value of being properly licensed, and how a legalization solution such as the Get Genuine Kit helps customers bring their operating system software into compliance.
  • Proper Licensing Practices

  • Many businesses find themselves confused by software licensing rules and guidelines, and don’t see the value of making sure that all their software is properly licensed. What they don’t realize is that unlicensed software does not qualify for tech support or upgrade pricing, and can leave systems vulnerable to viruses and costly downtime. Additionally, many companies misuse their Volume License media in ways that can leave them improperly licensed without even knowing it. Cori Hartje, Director of Microsoft’s Genuine Software Initiative, takes customers through the value of having genuine, licensed software and the implications to businesses that are not compliant. This conversation covers the importance of proper software licensing, what businesses can do to help prevent software licensing issues, and what to do if they find they’re using improperly licensed software.
  • IPR

  • It was recently reported that over one-third of the software used throughout the world is counterfeit and in many regions this number exceeds 80%. Bonnie MacNaughton, a senior attorney for Microsoft, provides a perspective on the importance of protecting customers and resellers from counterfeit through enforcement of Intellectual Property laws. The negative impact of software piracy isn’t limited to those who find themselves unknowingly using counterfeit applications, but also has an extremely negative impact upon local and regional economic development. Bonnie covers the importance of worldwide IP laws, how breaking these laws harms businesses and consumers alike, and how you can help prevent the spread of piracy.